Enormous signs that greet us the second we walk through the door, baskets of 'last-minute' trinkets at the tills and a deliberate lack of clocks: we're all familiar with the sly moves that retailers play to persuade consumers to part with their hard-earned cash.
However, there's far more where that came from. Brace yourself for some serious shopping scandals and prepare to completely change the way you shop!
"There is nothing random about how a store is arranged and designed," says Paco Underhill, author of Why We Buy: The Science of Shopping.
Indeed, retail shopping studies have found that the majority of the population turn right when they walk into a shop, because most people are right-handed and therefore right-oriented. Knowledge is power and stores are quick to take advantage of the facts, highlighting new trends and products to the right of the entrance.
The most expensive items tend to be displayed to the right of the store's entrance where the music is often louder and the lights brighter. While shopping with earplugs and shades isn't completely out of the question, it's probably easier to stick to a pre-prepared shopping list to help you steer clear of temptation.
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