Nintendo 3DS Price Cut


Nintendo has once again shown us how a company, in the gaming industry or otherwise, should operate. Now that we’re several months removed from its February 25th launch date, we can call the 3DS a failure on a relative scale. Although Nintendo reportedly moved 3.6 million units worldwide during the first five weeks after its release, less than a fifth of that number have been sold in the months since. In this process, the company has announced losses of over £200 million. Now, if this had happened to any other company, some terrible decisions likely would have been made in the aftermath, but not with Nintendo. Instead, the company has decided to slash prices of its handheld console by a third beginning August 12, which will likely bring the price of the 3DS down to a relatively scant £150.

Additionally, to quell the dusting off of pitchforks, torches, and angry sides that early adopters would have been sure to bring out, Nintendo is offering 20 free games to anyone who connects to the 3DS online store before that August 12 release date. In comparison, recall that Sony only offered users two free games in exchange for their network being down and potentially having had their personal information taken. Nintendo owes its early adopters nothing (at least, certainly nothing on the scale of Sony), yet is choosing to offer them this package of games regardless.

In order to fund the DS price cut, the president of Nintendo, Satoru Iwata, is voluntarily giving up 50% of his own salary. In doing so, Iwata stated, “We decided that if we take brave measures now, there’s a high likelihood players can enjoy the Nintendo 3DS in the future.” When have you ever heard something like that coming from the mouth of a CEO around these parts?

I’ve always been a big believer in the idea of voting with your wallet. As such, I’ve avoided games with draconian DRM schemes, supported fantastic gaming charity causes such as the Humble Indie Bundle (which, by the way, you should totally look into supporting), and pre-ordered games from Valve with reckless abandon. Though I’ve largely migrated my mobile gaming onto my phone (my poor DS is just sitting on the shelf looking sad and unwanted), I may have to pick up a 3DS in a show of support for Nintendo.

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