The UK charity landscape is changing, according to the latest UK Fundraising Survey by Savoo Search, Save and Raise. 92% of UK adults are now claiming that they ‘hate’ direct contact from charities; in fact, they’re saying that it actually “puts them off” donating.
The survey defines ‘direct contact’ as everything from a knock on the door or being stopped in the street, to phone calls, text messages, emails or post.
Here are a few key highlights from the UK Fundraising Survey:
- Only 1% of respondents said that they were entirely happy with the charity sector and claim to have had only good experiences of donating
- 92% of those dislikes are based on active pursuit and direct contact from charities (as discussed above)
- The South / South East was the region least displeased by the charity sector, with 6% saying that there isn’t anything that they dislike about the sector
- The average amount donated by UK adults every year is expected to rise to £192 per person, with sponsorship (46%) and online donations (62%) proving the most popular ways for people to donate
- People in the North East of England are the most generous, with citizens claiming to donate an average of £400 per year to charity
- 16 – 24 year old age group claim to donate the most, at around £225 per year
- 65+ age group claim to donate the least at an average of £100 per year
- Men claim to donate more money than women – almost £100 a year more
- 54% of Brits wouldn’t tell their friends or family how much they donate to charity
- 56% of people prefer to donate to UK based charities
Interestingly, when quizzed over their understanding of the Passive Giving model, most respondents (89%) were unaware that such a method of donation existed. But once the concept was explained, 67% of people said that they would definitely visit Passive Giving websites now and in future.
Do you understand the term Passive Giving and if so, would you be apprehensive to using this type of online fundraising site? Why? How do you think we could improve, if at all?
We’d love to hear from you.