UK Fundraising Survey Results – 92% of People Don’t Want to Hear From You

UK Fundraising Survey

The UK charity landscape is changing, according to the latest UK Fundraising Survey by Savoo Search, Save and Raise. 92% of UK adults are now claiming that they ‘hate’ direct contact from charities; in fact, they’re saying that it actually “puts them off” donating.

The survey defines ‘direct contact’ as everything from a knock on the door or being stopped in the street, to phone calls, text messages, emails or post.

Here are a few key highlights from the UK Fundraising Survey:

  • Only 1% of respondents said that they were entirely happy with the charity sector and claim to have had only good experiences of donating
    • 92% of those dislikes are based on active pursuit and direct contact from charities (as discussed above)
    • The South / South East was the region least displeased by the charity sector, with 6% saying that there isn’t anything that they dislike about the sector
  • The average amount donated by UK adults every year is expected to rise to £192 per person, with sponsorship (46%) and online donations (62%) proving the most popular ways for people to donate
  • People in the North East of England are the most generous, with citizens claiming to donate an average of £400 per year to charity
  • 16 – 24 year old age group claim to donate the most, at around £225 per year
  • 65+ age group claim to donate the least at an average of £100 per year
  • Men claim to donate more money than women – almost £100 a year more
  • 54% of Brits wouldn’t tell their friends or family how much they donate to charity
  • 56% of people prefer to donate to UK based charities

Interestingly, when quizzed over their understanding of the Passive Giving model, most respondents (89%) were unaware that such a method of donation existed. But once the concept was explained, 67% of people said that they would definitely visit Passive Giving websites now and in future.

Do you understand the term Passive Giving and if so, would you be apprehensive to using this type of online fundraising site? Why? How do you think we could improve, if at all?

We’d love to hear from you.

Comments (2)

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  1. IG Manager

    4 years ago

    This is certainly very interesting.

    Please could you point me towards the survey methodology?
    It would be great to see the question structure, and the number of individuals in each segment etc.

    I’m sure you’re aware that this isn’t exactly in line with other, robust, studies into charitable giving in the UK (or indeed worldwide), or what charities are likely to see on their own database, so it would be great to understand how you came to these results.

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  2. Sarah

    4 years ago

    Very interesting! I guess it makes sense as it ties in with the fact that people are becoming increasingly frustrated by any form of ‘interruptive’ marketing – regardless of sector.

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