Plastic Free July: Saving Our Oceans One Step at a Time

Plastic Free July logo

Plastic pollution has reached crisis levels, endangering the health of our oceans and marine life. In response, Plastic Free July has emerged as a global movement encouraging individuals to reduce their plastic consumption and waste throughout July. This initiative holds immense significance in raising awareness about the detrimental effects of plastic and inspiring long-lasting habits that minimise plastic usage.

Using our exclusive 11% Curvy Kate discount code on your next order, you’ll be helping us to raise money for this crucial cause. We pledge to ensure that 3% of the commission we earn from each order made using the discount code will be donated to the Marine Conservation Society. Together, we can make a difference and save our oceans, one step at a time.

By participating in Plastic Free July, individuals can contribute to a sustainable future and protect our oceans. The environmental benefits of reducing plastic waste are profound. Plastic is derived from fossil fuels, contributing to greenhouse gas emissions and climate change. According to a report by the Center for International Environmental Law (CIEL), global plastic production has released over 850 million metric tons of greenhouse gases into the atmosphere, exacerbating the climate crisis. By decreasing plastic consumption, we can lower our carbon footprint and mitigate the environmental impact of plastic production (CIEL, “Plastic & Climate: The Hidden Costs of a Plastic Planet,” 2019).


Plastic Free July logo


Moreover, plastic pollution poses a severe threat to marine life and ecosystems. Animals often mistake plastic for food or become entangled in it, resulting in injury or death. According to the National Oceanic and Atmospheric Administration (NOAA), approximately 100,000 marine mammals, turtles, and over one million seabirds are killed yearly due to plastic pollution. Plastic ingestion can cause internal injuries, suffocation, and starvation in marine animals (NOAA, “Marine Debris Impacts on Wildlife and Habitat,” 2020). By reducing plastic waste, we create a safer environment for aquatic creatures, safeguarding biodiversity and the delicate balance of our oceans.

The social benefits of Plastic Free July are equally significant. Individuals can inspire positive change within their communities by participating in this movement. Plastic Free July prompts conversations, shares experiences, and promotes sustainable alternatives to single-use plastics. According to a review published by Discover Sustainability, implementing a plastic bag ban resulted in a significant reduction in plastic bag usage and increased adoption of reusable bags among consumers (Discover Sustainability, “Effectiveness of intervention on behaviour change against use of non-biodegradable plastic bags: a systematic review,” 2021). The review demonstrated the potential of collective action to drive behavioural change and reduce plastic waste.

Marine Conservation Society logo

Plastic Free July is especially beneficial to marine life and aligns with the Marine Conservation Society’s (MCS) mission. The MCS, a prominent U.K. charity, protects and conserves seas, shores, and marine wildlife. Through Plastic Free July, individuals can actively contribute to the MCS’s mission.

Participating in Plastic Free July helps prevent plastic waste from entering our oceans. Every piece of plastic kept out of our waterways reduces the risk to marine life. According to a study published in the journal Science, an estimated 8 million metric tons of plastic waste enter the oceans each year(Jambeck, et al., “Plastic waste inputs from land into the ocean,” 2015).  This staggering amount of plastic pollution significantly threatens marine ecosystems and biodiversity. We actively contribute to cleaner oceans and preserving marine habitats by saying no to single-use plastics.

Furthermore, Plastic Free July is a powerful tool for raising awareness and inspiring change. The campaign generates significant public engagement and educates individuals worldwide about the plastic pollution crisis. According to a survey conducted by the Plastic Free Foundation, 90% of participants reported an increased awareness of their plastic consumption habits and a desire to make long-term changes (Plastic Free Foundation, “Plastic Free July 2020 Impact Report,” 2020). Plastic Free July provides a platform for individuals to share experiences, exchange ideas, and inspire others to make conscious choices.

Plastic pollution in the ocean with tropical fish

Moreover, it also provides a unique opportunity to address the global plastic pollution crisis. By reducing plastic consumption, individuals can contribute to environmental sustainability, protect marine life, and inspire positive change within their communities. The partnership between Savoo, Curvy Kate, and the Marine Conservation Society further strengthens the impact of Plastic Free July, amplifying efforts to preserve our oceans for future generations.

Find out about other ways we’ve supported the Marine Conservation Society, and if you’re looking to shop at other sustainable brands whilst supporting charities for free, take a look at our Sustainable Living deals page


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