Black Friday FAQs

▷ What are the best Black Friday deals right now?

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▷ When is Black Friday 2021?

In 2021, Black Friday is on November 26th. However lots of brands start their Black Friday sales as early as Monday which this year is the 22nd.

▷ What is Black Friday?

Black Friday is the biggest shopping sale event of the year. This mammoth sale sees everything from tech, to homeware, fashion, holidays and beauty products hugely discounted so you should expect massive discounts no matter what you’ve got your eye on.

▷ Which shops are doing Black Friday 2021?

Expect hundreds of top retailers to get involved with the Black Friday madness this year. Top retailers to keep your eye on this year include Currys, Argos, Boots, John Lewis, Aldi, Amazon, Pandora, Apple, Asos, Next, Tesco, Nike, Gymshark and many, many more.

▷ Are Black Friday deals only in-store?

No - Black Friday 2020 primarily took place online, and we expect that trend to continue into 2021! You’ll have access to a great range of Black Friday discount codes for the UK's top brands right here at Savoo.

While you’ll still be able to find deals in your favourite bricks and mortar stores, we’d recommend staying home and hopping online to secure the best deals, fuss-free.

▷ How is Cyber Monday different from Black Friday?

Cyber Monday takes place on Monday after the Black Friday weekend. While the day still revolves around shopping sales, the key difference is that Cyber Monday takes place entirely online.

You can find all the best Cyber Monday deals over at

▷ How can I tell if Black Friday deals in the UK are genuine?

Black Friday made its way over into legitimate UK stores in 2013, but it's still important to do your research before springing on a deal you find online, especially if it seems to good to be true.

Be sure to check you're purchasing from a trusted website or verified social media platforn. You can use monitoring sites to check a deal is really as good as it seems, and remember the Black Friday deals on Savoo are always 100% tested and verified!

▷ What sort of Black Friday deals will there be in 2021?

The year's most popular products and end-of-season stock will all experience big discounts across technology, fashion, travel, beauty, homeware and gifts.

In 2021, get ready for deals on Apple products like Airpods and the Apple Watch, clothing from brands like Gymshark and Zara, home improvement deals on Dyson and The White Company, great gifts from Jo Malone and Pandora, and hundreds more.

▷ How can I find the best Black Friday deals?

There are plenty of sites, including Savoo, dedicated to listing each retailer's Black Friday and Cyber Monday deals. These allow you to track all the biggest savings from one place.

Our top tips for finding the best deals this November include setting up accounts with your favourite brands before the big day, following your favourite retailers on social media, finding out which brands offer a price match, using price tracker tools to make sure you’re getting a good deal, and knowing what you want ahead of time.

Find all the best and up-to-date deals right here on our dedicated Black Friday page or over on

▷ How did Black Friday start?

Black Friday started in the US, and the official start date has always been the fourth Friday of November: the day after Thanksgiving.

Many people say ‘black’ refers to businesses finally making profit for the year and hence being in the black rather than the red. Others say the term was started by police officers showing their frustration for heavy traffic in the cities as people rushed to start their Christmas shopping.

How to Get the Best Black Friday Deals Online

Black Friday crowds shopping

What products are the most heavily discounted on Black Friday?

Originally, the biggest Black Friday discounts would be found at fashion retailers as well as on electronics like televisions, laptops, tablets, smartphones, and handheld gaming devices like the much sought-after PS5. Tech retailers like **Currys, John Lewis, PC World and** were the go-to places to do your Black Friday shopping, offering huge discounts on big brand names such as **Apple, Samsung, Toshiba, Sony PlayStation, Nintendo and LG**.

While you can still find some of the biggest Black Friday savings on electronics and gadgets, the phenomenon has surged into the homeware and lifestyle markets in recent years. Big brand fashion retailers like **New Look, Footasylum, Very, and Nike** hopped aboard the Black Friday train, offering huge discounts on clothing, accessories and footwear.

It’s not just tech and fashion you can bag yourself a great deal on either. Those wanting to book a holiday can get their hands on cheap flights and travel bargains during the Black Friday sales. Airlines and package holiday operators like **TUI, Jet2, On the Beach and Thomas Cook** often offer limited travel Black Friday deals such as fantastically cheap flights, hugely discounted summer package holidays and low-cost hotel rooms.

How much can I expect to save with a Black Friday voucher?

The average Black Friday saving in 2020 ranged from around 25% to as much as 30% — an enormous leap compared to 2019 which saw discounts of around 17%. Black Friday 2021 in the UK looks set to offer even bigger discounts across tech, fashion, beauty and travel retailers. We’ve rounded up last year’s biggest savings from across the retail sector below to give you an idea of the types of amazing deals that will be on offer this year.

  1. Televisions: £200 off OLED and QLED TVs at Currys
  2. Smartphones: Up to £120 gift card when you purchase an eligible Apple iPhone or laptop
  3. Tablets: 25% off Apple iPad 32GB at Amazon
  4. Home: £100 off Dyson cordless vacuum cleaners at Argos
  5. Toys: Up to 50% off clothes, gifts and toys at Debenhams
  6. Beauty: Up to 50% on Fenty Beauty and 20% off selected fragrances at Boots
  7. Fashion: 25% off absolutely everything at Nike
  8. Travel: Up to 40% off selected holidays with On the Beach

According to TNT, overall price drops and buy one get one free offers proved most popular with savvy shoppers in the UK last year, hinting that we can definitely expect more of these in 2021. Don’t just look out for the biggest price drops this year but keep your eyes peeled for great free gift offers too to get more great savings for your money. Whichever type of Black Friday deal you manage to get your hands on this November you’re sure to make a fantastic saving.

Top Black Friday retailers of 2021


Back in 2019 Argos reported that between 9am and 10am, 20 products were sold every second! With over 78.5 million visits to their website on Black Friday alone - we know last year was even bigger.

The Argos Black Friday discounts launched at 9pm on Thursday night. This year make sure to prepare early if you’ve got your eye on electricals, tech, home office equipment or kitchenware. To make sure you get the latest offers as soon as they are released check out our Argos Black Friday deals page.

Last year Argos had Black Friday deals on big tech brands such as Beats by Dre, Now TV, Sky Sports and Sky Cinema, Dyson V7 Cordless Vacuum, Play Station 4, the Google Nest Mini, FitBit, and the Apple Watch. While Argos is set to offer discounts on these retailers in 2021, you're also bound to find huge discounts on toys, games, home appliances, fragrances and beauty products.

Tip: Got your eye on specific products? Make a wishlist before the big day so they’re in one handy place ready to snap up as soon as the prices drop. Just look out for the heart icon on the product page and give it a click to add it to your wishlist.

Argos takes the stress out of Black Friday shopping. Do your shopping online and choose the Fast Track Collection option to collect your order in store. You’ll have seven days to collect so you can wait for the chaos of Black Friday to die down before setting off to pick up your goodies!

Black Friday bargains will be flowing fast and hard over at this year. Expect some pretty hefty discounts on a range of electricals and home appliances like dishwashers, washing machines and fridge freezers from the likes of Bosch and Hotpoint. Keep to date with the latest AO Black Friday Deals here.

Being an online only retailer boasts all of the best deals on white goods and home gadgets without the queues. For example, last year keen shoppers could bag huge savings on the Nespresso by Delonghi Pod Coffee Machine and the Hisense RS723N4WC1 American Stainless Steel Fridge Freezer.

Tip: It’s worth remembering offer a price match promise throughout the Black Friday period. Simply have the product number and price to hand as well as the website of the other retailer and get in touch with the customer services team to get the difference refunded. With such a dizzying amount of deals and discounts have created a handy guide full of tips and tricks to help you get the most out of their Black Friday sale event. Don’t forget to check out their buying guides before you hit the sales to make sure you’re getting a fantastic deal on a product that’s right for you.

Currys PC World

Electronics giant Currys PC World certainly didn’t hold back on the discounts last year. They ran offers across almost every category from 4K ultra HD televisions and printers to laptops, vacuum cleaners and tablets. The best Currys Black Friday deals last year included a whopping £2,500 off the ultra-thin LG OLED TV and £300 off the Microsoft Surface Pro 128GB.

With over half a million visitors to their website before 6am back in 2016 it goes without saying there’ll be some fantastic Black Friday deals for 2021. Currys PC World will also be running a price match promise so you can rest assured you won’t find your tech cheaper anywhere else.

Tip: It’s advisable to head to the Currys PC World website in good time to get up to speed with their ultimate Black Friday survival guide. Wise up on the quietist shopping times and read up on how to get the best deals on electricals and the latest tech to make this Black Friday the best yet.


Debenhams definitely didn’t disappoint last year. The department store slashed the price of hundreds of items across all categories by up to 50%. Plus there were a limited number of online exclusive deals such as 50% off the Stella McCartney ‘POP’ eau de perfume 50ml and more than 50% off the Kenwood Multi-Pro Food Processor. It’s worth keeping your eyes peeled for more of those this year.

Some of the best deals last year were on handbags, electricals, furniture, toys, beauty and fragrances, making it the idea place to get great deals and Christmas presents for the whole family. This year, Debenhams’ Black Friday deals will start online on Monday 19th November and are set to continue throughout the week and into Cyber Monday. Kickstart your Christmas gift-buying season in style. Check out the Debenhams Black Friday deals page to keep up to date with the latest discounts throughout Cyberweek.

Tip: To make your Debenhams Black Friday shopping experience super easy and pain-free this year make sure you take a look at their size guide beforehand so you don’t have to waste time figuring out sizes as you add items to your basket. Remember to subscribe to their newsletter to be the first to know as soon as the offers go live.


Typically Very packs their Black Friday sale with mammoth deals on furniture, electricals, homeware and fashion – and last year was no different. With over half price knocked off some of their biggest brands like Samsung and Sony, we’re certain their offers won’t disappoint this year. Previous price cuts have started at the 8pm mark on Thursday night so preparation is key.

Back in 2016 Very reported an average of 1.7 orders every second and a games console, a perfume, and a smart watch being sold every three seconds. Some of the top picks from last year included 40% off the Nespresso Latissima coffee machine, £120 off the Toshiba 42 inch Ultra HD Smart TV, and 50% off the Dyson V6 Cordless Vacuum Cleaner. The savings weren’t just limited to kitchen and home gadgets though with fantastic discounts on a range of women’s, men’s and children’s fashion too.

Tip: This year make sure you’ve downloaded the Very app before the sales begin to make your Black Friday shopping a breeze. They’ll be dropping fresh offers every hour with a ‘live feed’ of fantastic deals so you can see what huge savings are coming next. The easiest way to keep prices at a minimum is to choose the free click and collect delivery service.

John Lewis

This high street stalwart pulled out all the stops around Black Friday last year to offer bargain hunters unmissable discounts across fashion, electronics, furniture, and gaming. 2019 was a record-breaking year for them as they recorded their busiest ever online hour for trading. Some customer favourites included £400 off the Lenovo Yoga 910 Convertible Laptop and £120 off the Pure Evoke C-F6 DAB WiFi speaker.

Tip: The John Lewis brand is synonymous with their iconic ‘Never Knowingly Undersold’ policy – their price match promise that’s been in place for almost 100 years. It’s no different during Black Friday. They’ll happily match any better offer you come across online so you know you’re always getting the best deal. There’ll be plenty of tempting offers across the site this year with the added bonuses of a minimum two year guarantee of all electrical goods. Get a head start on your Christmas shopping and find something for all the family in the John Lewis Black Friday event. Bookmark our John Lewis Black Friday deals page today.


Gamers get set for the biggest and best gaming deals of the year. Whether you’re team PlayStation or Xbox it goes without saying that you’re going to love the fantastic GAME Black Friday deals on a huge selection of consoles, games, phones and accessories this year.

Last year keen gamers snapped up some eye-watering discounts on bundles with the latest games including Call of Duty: WWII, FIFA 18, Gears of War 4, and GT Sport. There were also enormous savings to be had on the Nintendo Switch, VR headsets and official Sony DualShock controllers.

GAME’s Black Friday page states the company is preparing even bigger deals for 2021 – so it’s pretty certain that the deals are going to be unmissable this year. GAME stores across the country stayed open until midnight last year, but remember to shop online to beat the crowds and have access to all of the best gaming discounts without leaving your house.


Last year’s Footasylum ‘A Week of Darkness’ Black Friday campaign took the sneaker world by storm. Every day of Black Friday week trainer enthusiasts were invited to unlock a bundle of sweet savings on big name brands like Adidas, Nike, Reebok and The North Face.

There was 50% off the price of Adidas Climacool trainers as well as fantastic deals on a range of branded sports track tops and joggers launched urban fashionistas into a world of frenzy.

While the Footasylum Black Friday campaign of 2021 hasn’t been released just yet, you can be sure it’ll include some truly incredible savings across a wide range of footwear and clothing.


Black Friday’s arrival on British territory is partly thanks to this online retail giant. Despite recent efforts to get their Amazon Prime day off the ground, there’s no denying its Black Friday sale remains the biggest shopping day of the year for savvy bargain hunters.

Last year, the best price cuts started a week before the big day. The all-new second generation Amazon Echo, which the Daily Express voted the favourite consumer tech product of the year, was going for just £69.99 instead of the usual £89.99. On top of that there were huge discounts on the Amazon Fire tablet, as well as 4K TVs, Kindles and more of the latest tech – a trend we can expect to see in this year’s Black Friday sale too.

Expect Daily Deals all week, running for as long as the stock lasts each day. Also keep your eyes peeled for Lightning Deals – huge discounts for those quick enough to snap them up before they’re gone. New Lightning Deals could come out as often as every five minutes.


Whether you love going out for a bike ride in the sun, you're a bit of a car fanatic or fancy yourself as a bit of a handy man then Halfords is the perfect place to shop this Black Friday. In 2019, they offered some amazing discounts across the store with 20% savings on all ride-on kids toys like the ever popular Mini Cooper Convertible and Lamborghini Avendator. Plus 20% a range of scooters and bikes for you, and your kids!

Halfords stock an amazing range of bikes, scooters and ride-ons which we'd expect to be included in this year’s sale too. Car cleaning tools and accessories are another key area which were included in 2019's cross-category sale so you could be in for some huge savings on your motor accessories this year too. This year make sure you’re prepared to get your order in whilst stocks last. Keep up to date with the latest Halfords Black Friday Deals with Savoo.

Tip: Don’t forget that Halfords offer a best price guarantee. This means that on every order, you can shop with ease knowing you’re getting the best price on the market. Found it cheaper elsewhere? Let the Halfords team know and they'll match it to secure you the lowest prices on all your favourite brands, gadgets and accessories.


Samsung are at the top of the tech game, and at Black Friday they offer unbelievable discounts and deals on all their gadgets! With a lot of new products due to release at the end of the year, Black Friday 2021 will be swarming with deals on last season's tech so Samsung can clear out some inventory ready for their new releases. Making it the perfect time to pick up a bargain.

In 2019, they were offering a huge saving of up to £170 on their Samsung Galaxy products, £100 off select Samsung Watches and much more! And this year, the Samsung Black Friday deals are set to be bigger and better than ever. Keep your eyes peeled on all the latest Samsung Black Friday Deals here so that you’re ready to go on the big day.

Tip: Get free next day delivery on every single order with Samsung no matter how much you spend. All orders also come with an easy tracking system, so you can follow your order from the Samsung warehouse to your doorstep. Need your new piece of tech for a particular date? Pay a small fee to select a particular time slot that works with your busy schedule.


HP are the home of everyday tech. From fast and reliable laptops perfect for studying or working from home to top of the range HD screens for your family to enjoy, they offer some top products that everybody will love.

In 2019, HP offered some great deals on top tech such as laptop, desktops, printers, tablets and gaming devices! They offered up huge price cuts on HP laptops, free delivery on all orders over £25, huge discounts of up to £40 off on monitors and up to £70 off top printers. Stay in the know on all the best HP Black Friday Deals right here.

Tip: Are you a student looking to upgrade on some of your tech essentials? Unlock a huge 35% off student discount at HP by signing up to the HP Student Store. Just verify your student status and start saving everytime you order.


Stock up on make-up bag must-haves, top beauty buys and health essentials at Boots. In 2019, Boots offered up some amazing deals that meant you could save up to £30 on fitness watches, get extra reward points on selected products and stack multiple voucher codes for even bigger savings on beauty essentials. 2021 will hopefully see just as many amazing offers.

Although they haven’t released all their Black Friday 2021 deals yet, we can expect up to 65% off electrical beauty, fragrances, premium beauty products and more from the beauty gurus. These savings will carry across lots of popular brands including Ted Baker, Jimmy Choo, Glamglow, No. 7 and YSL, so it's a great time to snap up some early Christmas gifts or just some special treats for yourself. Stay updated as soon as the best deals drop by checking out the dedicated Boots Black Friday Deals page here.

Tip: Avoid paying an annoying delivery free by spending £30 or more on your next Boots order to unlock free home delivery.

Other Top Black Friday Deals

Black Friday in numbers

In 2020 a huge £7.5 billion was estimated to be spent on Black Friday weekend, with a whopping £5.67 billion spent online. Compared to Black Friday 2019, that’s a year-on-year increase in online shopping of 75 percent and is a higher amount than in-store and online sales combined back in 2015 (just £1.1 billion). - Statista and Online retailer’s trade body IMRG

High streets, shopping centres and retail parks saw a total decrease of 59 percent in footfall figures last year, up from a 3.6 per cent decrease in 2019. This rapid shift to online shopping means bargain hunters should keep an eye out for the best Black Friday online vouchers to get a good deal in 2021. - Statista

The most popular items searched for during the Black Friday sale last year were Apple Airpods, the Nintendo Switch, Dyson vacuum cleaners, PS4, iPads, Apple Watch, Pandora jewellery and the iPhone 11. - Statista

Early deal-seeking has seen an increase, with Black Friday discounts no longer constrained to the Black Friday weekend. Sales began increasing as much as 61% during the first week of November when compared to November 2019. John Lewis found its busiest hour for sales took place on November 20th - the first day of its Black Friday deals, seeing an average of 258 orders per minute. - The Guardian and John Lewis Partnership

In November 2020, almost 1.5 million people searched for the term ‘Black Friday’ on Google in the UK, and 24.9 million globally. The search term had an increase of 398% between October and November, despite many retailers slashing prices as early as a month before the Black Friday weekend. The most popular items searched for with the term Black Friday were laptops, TVs, homeware, shoes, clothing, and flights. – Google Keyword Planner and SEMRush

What is Black Friday?

Black Friday shoppers in London

Black Friday is the biggest shopping event of the year with hundreds of retailers cutting their prices and offering bargain hunters the chance to snap up some truly unmissable deals. It’s the perfect time to start your Christmas shopping and take advantage of the huge price cuts.

A few years ago Black Friday may have conjured up images of long queues, armies of shoppers scouring the shelves and crowds of people waiting for shops to open their doors. Luckily that’s not so much of a reality in recent years as savvy shoppers are saving money, time and energy by choosing to partake in the Black Friday sales from the comfort of their own homes.

This year retail giants like Amazon, Argos, Currys and Pandora are set to slash their prices and offer consumers a selection of huge limited-time discounts. Join in with the Black Friday frenzy and get your hands on some fantastic savings without lifting a finger. Bypass the queues and chaos and nab the best Black Friday vouchers and offers right here. Hurry though, the bargains won’t last long!

How did Black Friday start?

Black Friday originated in the US where Thanksgiving is celebrated on the fourth Thursday of November. The following day has been recognised as the unofficial beginning of the Christmas season since the 1950s. It’s believed that the term ‘Black Friday’ was first coined in Philadelphia in the 1960s by police officers who were frustrated by the heavy traffic caused by shoppers on the hunt for pre-Christmas bargains in store sales.

However, in the early 1980s it is said that businesses began to push back on the negative images painted of Black Friday and so began circulating their own positive explanation to how the name of America’s biggest shopping event came about. Their alternative interpretation stated that the ‘black’ in Black Friday refers to the fact that it’s the day of the year that businesses begin to see a profit for the year – also known as being ‘in the black’.

Despite originating across the pond, the Black Friday phenomenon found its way further afield in 2013, gaining popularity with seasoned bargain hunters in the UK. Black Friday in the US is still huge - with American shoppers spending a record $5 billion in 24 hours last year. Recently the biggest shopping event of the year has increasingly taken place online, with hundreds of top brands offering bigger and better exclusive online discounts each year.

Timeline of Black Friday in the UK