Black Friday FAQs
In 2023, Black Friday is on November 24th. However lots of brands start their Black Friday sales as early as Monday which this year is the 20th.
Black Friday is the biggest shopping sale event of the year. This mammoth sale sees everything from tech, to homeware, fashion, holidays and beauty products hugely discounted so you should expect massive discounts no matter what you’ve got your eye on.
Expect hundreds of top retailers to get involved with the Black Friday madness this year. Top retailers to keep your eye on this year include Currys, Argos, Boots, John Lewis, Aldi, Amazon, Pandora, Apple, Asos, Next, Tesco, Nike, Gymshark and many, many more.
No - Black Friday 2021 was more popular with online sales online, and while we expect the number of in-store shoppers to rise, we think the online trend will continue into 2023! You’ll have access to a great range of Black Friday discount codes for the UK's top brands right here at Savoo.
While you’ll still be able to find deals in your favourite bricks and mortar stores, we’d recommend staying home and hopping online to secure the best deals, fuss-free.
Cyber Monday takes place on Monday after the Black Friday weekend. While the day still revolves around shopping sales, the key difference is that Cyber Monday takes place entirely online.
Black Friday made its way over into legitimate UK stores in 2013, but it's still important to do your research before springing on a deal you find online, especially if it seems to good to be true.
Be sure to check you're purchasing from a trusted website or verified social media platforn. You can use monitoring sites to check a deal is really as good as it seems, and remember the Black Friday deals on Savoo are always 100% tested and verified!
The year's most popular products and end-of-season stock will all experience big discounts across technology, fashion, travel, beauty, homeware and gifts.
In 2023, get ready for deals on Apple products like Airpods and the Apple Watch, clothing from brands like Gymshark and Zara, home improvement deals on Dyson and The White Company, great gifts from Jo Malone and Pandora, and hundreds more.
There are plenty of sites, including Savoo, dedicated to listing each retailer's Black Friday and Cyber Monday deals. These allow you to track all the biggest savings from one place.
Our top tips for finding the best deals this November include setting up accounts with your favourite brands before the big day, following your favourite retailers on social media, finding out which brands offer a price match, using price tracker tools to make sure you’re getting a good deal, and knowing what you want ahead of time.
Find all the best and up-to-date deals right here on our dedicated Black Friday page or over on BlackFridayVouchers.co.uk.
Black Friday started in the US, and the official start date has always been the fourth Friday of November: the day after Thanksgiving.
Many people say ‘black’ refers to businesses finally making profit for the year and hence being in the black rather than the red. Others say the term was started by police officers showing their frustration for heavy traffic in the cities as people rushed to start their Christmas shopping.
How to Get the Best Black Friday Deals Online
What products are the most heavily discounted on Black Friday?
Originally, the biggest Black Friday discounts would be found at fashion retailers as well as on electronics like televisions, laptops, tablets, smartphones, and handheld gaming devices like the much sought-after PS5. Tech retailers like Currys, John Lewis, PC World and ao.com were the go-to places to do your Black Friday shopping, offering huge discounts on big brand names such as Apple, Samsung, Toshiba, Sony PlayStation, Nintendo and LG.
While you can still find some of the biggest Black Friday savings on electronics and gadgets, the phenomenon has surged into the homeware and lifestyle markets in recent years. Big brand fashion retailers like Shein, New Look, Footasylum, Very, and Nike hopped aboard the Black Friday train, offering huge discounts on clothing, accessories and footwear.
It’s not just tech and fashion you can bag yourself a great deal on either. Those wanting to book a holiday can get their hands on cheap flights and travel bargains during the Black Friday sales. Airlines and package holiday operators like TUI, Jet2, On the Beach and Thomas Cook often offer limited travel deals on Black Friday such as fantastically cheap flights, hugely discounted summer package holidays and low-cost hotel rooms.
How much can I expect to save with a Black Friday voucher?
The average Black Friday saving in 2020 ranged from around 25% to as much as 30% — an enormous leap compared to 2019 which saw discounts of around 17%. Black Friday 2021 experienced some fluctuations as people in the UK adjusted to the end of lockdowns: in-store shopping rose as did spending. Black Friday 2023 in the UK looks set to offer even bigger discounts across tech, fashion, beauty and travel retailers.
We’ve rounded up last year’s biggest savings from across the retail sector below to give you an idea of the types of amazing deals that will be on offer this year.
- Televisions: £600 off the Samsung 65in smart 4K ultra HD, neo QLED TV at Currys
- Smartphones: Up to £80 gift card when you purchase an eligible Apple iPhone or laptop
- Wearable Tech: £30 off the Apple Watch Series 3 at Amazon
- Home: £150 off Dyson cordless vacuum cleaners at Dyson
- Toys: Up to 50% off clothes, gifts and toys at Debenhams
- Beauty: Over 50% off No7, Up to 60% off Electrical Beauty, 20% off selected fragrances, and £90 off FitBit at Boots
- Fashion: Up to 50% off all orders at New Look, Clothes starting at 49p, Up to 80% off sale, and Buy 2 Get 1 99% off at SHEIN, 50% off select ranges at In The Style
- Travel: £200 off bookings over £3,000, £150 off bookings over £2,000, and £100 off bookings over £800 at TUI
According to TNT, overall price drops, buy one get one free offers and free delivery deals proved most popular with savvy shoppers in the UK last year, hinting that we can definitely expect more of these in 2023. Don’t just look out for the biggest price drops this year but keep your eyes peeled for great free gift offers too to get more great savings for your money. Whichever type of Black Friday deal you manage to get your hands on this November you’re sure to make a fantastic saving.
Don't forget to check out our Cyber Monday Deals page too to ensure you don't miss any new deals released on the Monday after Black Friday. Usually Cyber Monday is the best day for technology deals, although you'll find plenty of other online offers at popular retailers.
Photo by Max Fischer from Pexels
Top Black Friday retailers of 2023
Typically Very packs their Black Friday sale with mammoth deals on furniture, electricals, homeware and fashion – and last year was no different. With over half price knocked off some of their biggest brands like Samsung, Microsoft, Silent Night, Nike and Nintendo, we’re certain their offers won’t disappoint this year. Previous price cuts have started at the 8pm mark on Thursday night so preparation is key - check out the latest Very Black Friday deals as they are released.
Back in 2016 Very reported an average of 1.7 orders every second and a games console, a perfume, and a smart watch being sold every three seconds. Some of the top picks from last year included £20 off Apple AirPods and £200 off the LG 48 Inch OLED TV. The savings weren’t just limited to kitchen and home gadgets though with fantastic discounts of 40% off a range of beauty, home furniture, garden, fragrance, and women’s, men’s and children’s fashion.
Tip: This year make sure you’ve downloaded the Very app before the sales begin to make your Black Friday shopping a breeze. They’ll be dropping fresh offers every hour with a ‘live feed’ of fantastic deals so you can see what huge savings are coming next. The easiest way to keep prices at a minimum is to choose the free click and collect delivery service.
Black Friday’s arrival on British territory is partly thanks to this online retail giant. Despite recent efforts to get their Amazon Prime day off the ground, there’s no denying its Black Friday sale remains the biggest shopping day of the year for savvy bargain hunters.
Last year, the best price cuts started a week before the big day. The all-new second generation Amazon Echo, which the Daily Express voted the favourite consumer tech product of the year, was going for just £69.99 instead of the usual £89.99. On top of that there were huge discounts on the Amazon Fire tablet, as well as 4K TVs, Kindles and more of the latest tech – a trend we can expect to see in this year’s Black Friday sale too.
Expect Daily Deals all week, running for as long as the stock lasts each day. Also keep your eyes peeled for Lightning Deals – huge discounts for those quick enough to snap them up before they’re gone. New Lightning Deals could come out as often as every five minutes.
Whether you love going out for a bike ride, you're a car fanatic or fancy yourself as a bit of a DIY-er then Halfords is the perfect place to shop this Black Friday. In 2021, they offered some amazing discounts across the store with 20% savings on a range of bikes and scooters for you and your kids. Car cleaning tools were also up for grabs at great prices, with pressure washers and dash cams reduced by as much as 20%. Free delivery on orders over £20 will most likely be continuing into 2023, too!
Halfords stocks an amazing range of bikes, electric scooters and ride-ons which we'd expect to be included in this year’s sale, too. Car cleaning tools and accessories are another key area which were included in 2021's cross-category sale so you could be in for some huge savings on your motor accessories this year too. This year make sure you’re prepared to get your order in whilst stocks last. Keep up to date with the latest Halfords Black Friday Deals with Savoo.
Tip: Don’t forget that Halfords offer a best price guarantee. This means that on every order, you can shop with ease knowing you’re getting the best price on the market. Found it cheaper elsewhere? Let the Halfords team know and they'll match it to secure you the lowest prices on all your favourite brands, gadgets and accessories.
Samsung are at the top of the tech game, and at Black Friday they offer unbelievable discounts and deals on all their gadgets! With a lot of new products due to release at the end of the year, Black Friday 2023 will be swarming with deals on last season's tech so Samsung can clear out some inventory ready for their new releases. Making it the perfect time to pick up a bargain.
Last year Samsung began their Early Bird sale as early as November 11th. In 2023 we can expect deals similar to last year's, like £75 off the Galaxy Watch4 Classic, 20% off the Galaxy Z Fold3, £150 off Selected Samsung Monitors, and £200 off the Galaxy S21 Ultra.
Deals also extended to Samsung's home tech ranges, with 15% off Jet Cordless Stick vacuums, 25% off 1 Door Bespoke Fridge and Freezer bought together, and up to £150 off selected washing machines. Black Friday 2023 is a fantastic opportunity to snap up new home appliances from Samsung for less, with similar offers forecast for this November 25th. If you're thinking of buying both home appliances and personal tech, keep your eyes peeled for the big Samsung freebie deals. In 2021, shoppers could score a free HW-S61A Soundbar with purchases of a NEO QLED TV, and a free Galaxy Z Flip3 on orders of the 2021 Neo QLED 8K TV.
This year, the Samsung Black Friday deals are set to be bigger and better than ever. Keep your eyes peeled on all the latest Samsung Black Friday Deals here so that you’re ready to go on the big day.
Tip: Get free next day delivery on every single order with Samsung no matter how much you spend. All orders also come with an easy tracking system, so you can follow your order from the Samsung warehouse to your doorstep. Need your new piece of tech for a particular date? Pay a small fee to select a particular time slot that works with your busy schedule.
HP are the home of everyday tech. From fast and reliable laptops perfect for studying or working from home to top of the range HD screens for your family to enjoy, they offer some top products that everybody will love.
In 2021, HP offered some great deals on top tech such as laptop, desktops, printers, tablets and gaming devices! They offered up huge price cuts on HP laptops as much as 10% off, 15% off monitors, and free delivery on all orders - an offer expected to continue for Black Friday 2023. Stay in the know on all the best HP Black Friday Deals right here.
Tip: Are you a student looking to upgrade on some of your tech essentials? Unlock a huge 35% off student discount at HP by signing up to the HP Student Store. Just verify your student status and start saving every time you order.
Last year, SHEIN Black Friday deals started as early as November 16th, ten days before the official day. With up to 85% off select items like the ever-popular SHEIN dresses range, smart shoppers could start scoring deals early before the top trending styles sold out. Later on in the month, more deals like 15% off orders over £70 and clothes starting at 49p were introduced. A popular deal we can expect to see the return of is the 'Buy 2 Get 1 for 99% off' sale which treated thousands of shoppers to almost-free items of clothing. Finally, shoppers could also make use of the new SHEIN free shipping offer with no minimum spend, a deal which may well be making a return in 2023!
Tip: if you miss out during Black Friday 2023, SHEIN offered an extended Cyber Monday sale up to five days after Cyber Monday, with an extra 80% discount on items already in the sale.
Stock up on make-up bag must-haves, top beauty buys and health essentials at Boots. Early bird Black Friday deals in 2021 included 20% off selected fragrances, 60% off electrical beauty, and amazing discounts on big name like 25% off Liz Earle and £90 off FitBit.
Although they haven’t released all their Black Friday 2023 deals yet, we can expect deals on premium beauty products and more from the beauty gurus. These savings will carry across lots of popular brands including Ted Baker, Jimmy Choo, Glamglow, Kylie Cosmetics, Fenty Beauty, and a huge 50% off No.7, so it's a great time to snap up some early Christmas gifts or just some special treats for yourself. Stay updated as soon as the best deals drop by checking out the dedicated Boots Black Friday Deals page here.
Tip: Avoid paying an annoying delivery free by spending £30 or more on your next Boots order to unlock free home delivery.
Starting as early as November 17th, the ProCook Black Friday deals are not to be missed as the brand is known for high-quality cookware. Various Black Friday offers include discounted prices on knife sets, roasting tins, cast iron cookware, crockery, glassware and more. On Black Friday itself, culinary novices and experienced chefs alike were treated to an extra 20% off orders over £100. This incredible deal lasted until Cyber Monday, indicating that offers in 2023 may give shoppers a similar amount of time to benefits from these savings.
Tip: if you miss out on Black Friday, deals and discounts on ProCook cookware are likely to last the whole weekend.
Beauty icon allbeauty is known for stocking big names at low prices. On Black Friday, allbeauty is the place to be for an affordable beauty haul containing the year's trending skin saviours and your makeup must-haves. In 2021 allbeauty's Black Friday deals began on the 15th of November - seven days before Black Friday week even started. Offers included up to 60% off beauty items, and an additional 10% off orders over £100, or £15 off orders over £150. For more of the top discounts from last year's Black Friday, have a look at the ones we found below. You can expect to see similar offers for Black Friday 2023, so make sure you don't miss out on this once-in-a-year opportunity to save on your allbeauty haul!
- £5 off orders over £50
- 50% off when you buy 4 outlet items
- 60% off selected items
- 15% off Keratase
- £5 off selected fragrances
Tip: looking for something a little extra to brighten delivery day? Shop beauty from allbeauty if you want to receive a free extra gift, as last year's Black Friday deals saw them offer a free beauty gift on every order over £20.
Electronics giant Currys PC World certainly didn’t hold back on the discounts last year. They ran offers across almost every category from 4K ultra HD televisions and printers to laptops, vacuum cleaners and tablets. The best Currys Black Friday deals last year included a whopping £2,500 off the ultra-thin LG OLED TV and £300 off the Microsoft Surface Pro 128GB.
You might be wondering what to expect from Currys this Black Friday 2023. Currys often releases deals early so it's worth signing up to the dedicated mailing list for promotional events, including Currys Black Friday deals. There’ll be some fantastic Black Friday deals on the year's popular stock like the iPhone 13, Apple Watch 7, Dyson Outsize, KitchenAid stand mixers and the Facebook Portal. Currys PC World will also be running a price match promise so you can rest assured you won’t find your tech cheaper anywhere else.
Tip: it’s advisable to head to the Currys PC World website in good time to get up to speed with their ultimate Black Friday survival guide. Wise up on the quietest shopping times and read up on how to get the best deals on electricals and the latest tech to make this Black Friday the best yet.
This high street stalwart pulled out all the stops around Black Friday last year, to offer bargain hunters unmissable discounts across fashion, electronics, furniture, and gaming. Last year, shoppers received incredible discounts across popular products such as £30 off the Google Nest, 20% off select Lego sets, £20 off Apple Airpods, and £300 off the Sony 55A8 OLED TV.
Black Friday 2023 is predicted to be just as big, with discounts across their most popular product lines: Dyson, Charlotte Tilbury, Jo Malone, Le Creuset, Nintendo and Ghd. Other ranges that were discounted in 2021 were Samsung (up to £250 off), Mulberry (50% off), Bosch (up to £150 off) and Hotel Chocolat (15% off), and we can expect to see discounts similar to these in 2023.
Tip: The John Lewis brand is synonymous with their iconic ‘Never Knowingly Undersold’ policy – their price match promise that’s been in place for almost 100 years. It’s no different during Black Friday. They’ll happily match any better offer you come across online so you know you’re always getting the best deal. There’ll be plenty of tempting offers across the site this year with the added bonuses of a minimum two year guarantee of all electrical goods. Get a head start on your Christmas shopping and find something for all the family in the John Lewis Black Friday event.
One of the most popular online clothes retailers for super affordable fashion, Black Friday sees the biggest boohoo deals of the year - certainly not to be missed by those looking to re-vamp their wardrobe for less in 2023. Sales in 2021 began on Monday with 50% off everything. While this was no means their biggest discount of the year, it meant that must-buy styles could be snapped up before the rush of Black Friday itself.
On Black Friday itself, boohoo offered a crazy discount of up to 99% off everything - quite literally a one-off change to shop party season fashion for a fraction of the price. Deals last year continued over the Black Friday weekend with an extra 10% off everything, and then finishing off with a bang with 80% off on Cyber Monday. While boohoo deals for 2022 might not be quite as high as in 2021, you can be certain you'll see huge price reductions that make boohoo an absolute must-shop. The 99% off also extended to the popular boohooMAN range.
Tip: while initial deals might be tempting earlier in the Black Friday week, it's worth holding out until Black Friday if you can, to get the very best prices on your new buys.
Gamers get set for the biggest and best gaming deals of the year. Whether you’re team PlayStation or Xbox it goes without saying that you’re going to love the fantastic GAME Black Friday deals on a huge selection of consoles, games, phones and accessories this year.
Last year keen gamers snapped up some eye-watering discounts on bundles expected to be seen again this year for the latest games including FIFA 22, GTA V, Fortnite The Last Laugh, The Legend of Zelda, and Overwatch 2 for pre-order. There were also enormous savings to be had on the VR headsets and official Sony DualShock controllers.
GAME’s Black Friday page states the company is preparing even bigger deals for 2023 – so it’s pretty certain that the deals are going to be unmissable this year. Keep an eye out for the year's most popular consoles and tech to bag a deal while stocks last: whether you're after the PS5, Xbox Series X or the Nintendo Switch OLED.
Last year, Footasylum's Black Friday deals saw trainers discounted as much as 50%. From Nike Air Force 1s to classic Jordans, shoppers were invited to unlock a bundle of sweet savings on big name brands like adidas, Vans, Reebok, New Balance and Timberland.
Lovers of sportswear could also find fantastic deals on a range of branded sports track tops and joggers launched from Under Armour, Puma and Kappa.
While the Footasylum Black Friday campaign of 2023 hasn’t been released just yet, you can be sure it’ll include some truly incredible savings across a wide range of footwear and clothing.
Kicking off the Black Friday discounts early last year, New Look started the week with a 25% off flash sale. New Look sales often feature something from every category, from women's fashion and shoes to men's and boy's clothing collections. While we expect early deals to happen again in 2023, like last year the real big savings are to be made on Black Friday itself.
2021's New Look Black Friday deals featured an extra 50% off items already in the sale, 50% off brand new lines, and up to 50% off every order placed at New Look! With plenty of ways to score a bargain on your new fashion, whether you double down on savings with an extra sale discount, or score new-in fashion for half-off, there will no end to the savings to be made on your Black Friday haul this year.
Black Friday bargains will be flowing fast and hard over at ao.com this year. Expect some pretty hefty discounts on a range of electricals and home appliances like dishwashers, washing machines and fridge freezers from the likes of Bosch and Hotpoint. Keep to date with the latest AO Black Friday Deals here.
Being an online only retailer ao.com boasts all of the best deals on white goods and home gadgets without the queues. For example, Early Bird deals last year meant keen shoppers can start bagging huge savings on the Nespresso by Sage Creatista Uno Coffee Machine, an Asus 14" laptop, Shark cordless vacuum cleaner and Tefal Actifry Genius Air Fryer.
Tip: It’s worth remembering ao.com offer a price match promise throughout the Black Friday period. Simply have the product number and price to hand as well as the website of the other retailer and get in touch with the customer services team to get the difference refunded.
With such a dizzying amount of deals and discounts ao.com have created a handy guide full of tips and tricks to help you get the most out of their Black Friday sale event. Don’t forget to check out their buying guides before you hit the sales to make sure you’re getting a fantastic deal on a product that’s right for you.
Back in 2020, Argos reported that during their busiest hour on Black Friday, 21 products were sold every second! That same hour saw 211 page visits every second, with over 62.5 million visits to their website throughout Black Friday.
The Argos Black Friday discounts launched at 9pm on Thursday night. This year make sure to prepare early if you’ve got your eye on electricals, tech, home office equipment or kitchenware. To make sure you get the latest offers as soon as they are released check out our page.
Last year Argos had Black Friday deals on big tech brands such as Beats by Dre, Now TV, Sky Sports and Sky Cinema, Dyson V7 Cordless Vacuum, Play Station 5, the Google Nest Mini, FitBit, and the Apple Watch. While Argos is set to offer discounts on these retailers in 2023, you're also bound to find huge discounts on toys, games, home appliances, fragrances and beauty products.
Tip: Got your eye on specific products? Make a wishlist before the big day so they’re in one handy place ready to snap up as soon as the prices drop. Just look out for the heart icon on the product page and give it a click to add it to your wishlist.
Argos takes the stress out of Black Friday shopping. Do your shopping online and choose the Fast Track Collection option to collect your order in store. You’ll have seven days to collect so you can wait for the chaos of Black Friday to die down before setting off to pick up your goodies!
Debenhams definitely didn’t disappoint last year. The department store slashed the price of hundreds of items across all categories by up to 60%, like sleepwear at 40% off, cashmere knitwear at 50% off and watches at 60% off. Plus there were a limited number of online exclusive deals such as 50% off the Remington hair gift set, 50% off a Tefal non-stick frying set, and 50% off Estee Lauder gift sets. It’s worth keeping your eyes peeled for more of those this year!
Some of the best deals last year were on handbags, electricals, furniture, toys, beauty and fragrances, making it the idea place to get great deals and Christmas presents for the whole family. This year, Debenhams’ Black Friday deals will likely start online on Monday 20th November and are set to continue throughout the week and into Cyber Monday on Monday the 27th. Kickstart your Christmas gift-buying season in style. Don't forgey to check out the Debenhams Black Friday deals here and our Debenhams deal page to keep up to date with the latest discounts throughout Cyberweek.
Tip: To make your Debenhams Black Friday shopping experience super easy and pain-free this year make sure you take a look at their size guide beforehand so you don’t have to waste time figuring out sizes as you add items to your basket. Remember to subscribe to their newsletter to be the first to know as soon as the offers go live.
Photo by Andrea Piacquadio from Pexels
Photo by cottonbro from Pexels
Black Friday in numbers
In 2022 a huge £8.7 billion was estimated to be spent in the UK during the Black Friday weekend, with a whopping additional £1.4 billion online on Cyber Monday. Compared to Black Friday 2021, there was a year-on-year drop of approximately £1 billion, largely in part due to the cost of living crisis. is a higher amount than in-store and online sales combined back in 2016 (just £1.5 billion). - Statista and Online retailer’s trade body IMRG
In-store spending at high streets, shopping centres and retail parks fall by 36 percent in 2022, with shoppers spending around £96 less on the high street than they did in 2021. With the historical shift to online shopping continuing, bargain hunters should keep an eye out for the best Black Friday online vouchers to get a good deal in 2023. - Finder.com
The most popular items searched for during the Black Friday sale among men were gaming consoles last year, with the PS5 and Nintendo Switch topping the list. Among women, home decorations and appliances were the most searched-for categories, with 24% of women planning to purchase items like Dyson vacuum cleaners. Apple tech was also popular during the Black Friday period. - Finder.com
Early deal-seeking has seen an increase, with Black Friday discounts no longer constrained to the Black Friday weekend. In 2022, interest in Black Friday began to rise 12 weeks before the big day. Sales began increasing as much as 55% during the first week of November when compared to November 2021. John Lewis launched its Black Friday offers 3 weeks earlier last year, with a wider 78% increase in retailers having their Black Friday campaigns live on 7th November. - Finder.com, The Guardian and Internetretailing.net
In November 2022, over 1.8 million people searched for the term ‘Black Friday’ on Google in the UK, and 30 million globally. The search term had an increase of 398% between October and November, despite many retailers slashing prices as early as a month before the Black Friday weekend. The most popular items searched for with the term Black Friday were laptops, TVs, homeware, games consoles, shoes, clothing, and flights. – Google Keyword Planner and SEMRush