Blue Monday 2024

Blue monday sad woman in front of window

What is Blue Monday?

The origins of Blue Monday stretch back to 2005 when in a marketing stunt, Sky Travel declared the third Monday in January to be the most depressing time of the year. The company claimed to have used a precise formula consisting of weather patterns, debt levels, motivation and other factors. Scientists have dismissed the idea of a specific date for all of these things to coincide as pseudoscience, while mental health charities don’t acknowledge the event whatsoever. But is Blue Monday more than just a gimmick?

The concept of ‘January Blues’ is something that definitely carries weight. Feelings of low mood, sadness, lack of motivation, tiredness and low energy are common at the beginning of a new year, compounded by physical forces like the long wait for payday and the return of normality after the festive period. There is scientific evidence to support winter depression in the form of Seasonal Affective Disorder (SAD), but there are positive things you can do to help you feel like yourself again. Whether a sunshine getaway or spending time enjoying your favourite hobbies, it’s time to give Blue Monday the boot!

When is Blue Monday 2024?

Blue Monday falls on 15th January in 2024, slap bang in pretty much the middle of winter. If you got paid before Christmas it’s likely that you’re counting down the days to payday, so some special Blue Monday deals and offers should come in especially handy while you're watching the pennies. Many of the Blue Monday promotions will only be available for a limited time, but we’ll collect all of the best offers together on this page so that you don’t miss out on a single saving.

What Blue Monday discounts will there be?

Blue Monday deals and offers are becoming increasingly popular as people seek to get a mid-January boost. Fashion brands like SHEIN, Very and ASOS have previously had discount codes running during Blue Monday, making it easier to get a new season wardrobe refresh on the cheap. Experience days and pampering activities will be reduced on Groupon and Red Letter Days, while your home entertainment options can be improved with special deals from the likes of Sky, NOW and Amazon.

Blue Monday is a time to put your own health and wellbeing first, so expect to see discounts on beauty brands including Boots, The Body Shop and Clarins, making it easy to pamper yourself for less. Vitamins and supplements are also popular during this period, so look out for Holland and Barrett discounts.

Can I get holiday discounts during Blue Monday?

January is a great time to start planning your summer holiday because it will give you something to focus on. With many travel companies like easyJet Holidays and TUI offering low deposits, you can book your getaway now and budget for the rest of the money before you jet off. There will be lots of holiday discounts available on Blue Monday, but you don’t need to travel far to enjoy a memorable break. Staycations, camping holidays and even day trips can be just as good for recharging batteries, so make sure you check out the Blue Monday deals before they dissapear.

How do I survive Blue Monday?

The key to surviving Blue Monday is positivity. It may have been a little over 3 weeks since Christmas, but joy is not isolated to high days and holidays. No matter how small, focus on the things that make a positive difference to your life. Whether that’s supporting your local football team, being active or indulging in a little retail therapy. We can help you with that last one, because you’ll find a whole host of deals and promotions for Blue Monday 2024 on our website.

There are even tech solutions to help you get through Blue Monday. A light therapy lamp from retailers like Lloyds Pharmacy can provide an uplift in mood, and exercise equipment will help to improve body and brain function. Your smartphone can also be a Blue Monday saviour because there are plenty of wellness apps that you can download.