How to Look Good on a Budget

Written by Ruby Lizon-Walker | 1 November 2024

Savoo’s fashion-obsessed savings expert and wardrobe strategist, on a mission to prove great style doesn’t cost a fortune

Updated February 16, 2026


Key Takeaways

  • To look stylish, start by spending thoughtfully. Focus on what you really need, avoid impulse buys, and you’ll be able to dress well without going over budget.
  • Personal style is always better than chasing trends. Trends come and go quickly, so you might not wear those pieces much. When you know what looks good on you, your wardrobe will look better and last longer.
  • Take care of your clothes and they’ll help your budget go further. Buy good-quality basics, shop with a plan, and look after what you have. This way, you’ll spend less on replacements and get more use out of each item.


When you look good, you feel good. For me, clothes are more than just what I wear each day; they help me show confidence, creativity, and who I am. But having great style isn’t about owning the most clothes or spending the most money. I’ve found out for myself that you don’t have to spend a lot to look your best. With some smart shopping and a bit of planning, you can learn how to dress well without spending a lot of money

Let’s be honest, new clothes, beauty treatments, gym memberships, and accessories can cost a lot. A recent Spring Fair survey found that the average UK household spends about 4% of its total annual budget on clothing and shoes alone, excluding beauty treatments and accessories. But you really can look good for less. Looking stylish on a budget isn’t about missing out. It’s about making smarter choices about what you buy, how you shop, and why you buy.

This guide will help you see what affordable style can really look like. I’ll share tips on how to how to look expensive, and keep your wardrobe and beauty routine up to date while also saving money.


What's in Savoo's guide to looking good on a budget

  1. Understanding wants vs needs
  2. Social pressure and chasing fashion trends
  3. 10 tips to help you look good for less
  4. Wardrobe survival checklist
  5. Where to get fashion & beauty discounts
  6. Looking good on a budget final thoughts
  7. How to look good on a budget FAQs



Understanding wants vs needs

Two women fashion shopping in a shopping mall

Photo by Vitaly Gariev on Unsplash

If you have a large wardrobe, chances are high that there are items in there you rarely, if at all, wear. In fact, a study by Data Journalist Felix Richter from Statista found that 29% of women in the UK have clothes in their wardrobe that they’ve never actually worn. There are many reasons why this might be the case, but it shows that there’s a clear divide between wants and needs.

Needs are items of clothing, accessories or makeup that you simply can’t do without. This might be underwear, t-shirts, foundation, or something similar.

Wants are things you can live without, you just really really gotta have them. This could be trendy or luxury items of clothing, a professional pedicure or another bag to add to the collection. It just so happens that these sorts of things are often on the more expensive side too, so can be a hard hit to the wallet.

Fashion is one of the most common categories for impulse spending, with Retail Times research showing that UK consumers regularly overspend on clothing compared to other discretionary purchases. We also get a big shot of dopamine when we buy things we want, which is not quite the same as the dribble we might get when we buy things we need. But, separating wants and needs is the first step towards looking good on a budget and can help you curb those impulsive purchases.

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