How to Get the Cheapest Easter Eggs
Key Takeaways
- Chocolate prices are rising faster than most groceries, with Easter eggs shrinking at the same time: With cocoa costs up more than 60% globally and chocolate inflation outpacing general food price increases, shoppers are often paying more while getting less chocolate.
- The best value Easter egg is not always the biggest box: It’s better to look at the weight and the price per 100 grams. If you check the grams, compare prices, use loyalty discounts, and try store brands, you can save money without missing out on quality or fun.
- Being flexible and choosing the right time to shop can help you save money: If you buy chocolate 10 to 14 days before Easter, use supermarket loyalty deals, or shop after Easter Monday when discounts can be 50% or more, you can spend much less on Easter treats.
I still remember my daughter’s surprise when she noticed her Easter egg felt lighter than usual. She was right, something had changed in the chocolate aisle. If you’ve ever wondered why a classic chocolate Easter egg seems smaller and pricier, you’re not alone.
Chocolate prices in the UK have increased much faster than most other groceries. According to Which? Senior researcher Ellie Simmonds, chocolate is now about 16.5% more expensive than last year, while other supermarket food and drink prices have only risen by 4.4%. So, chocolate prices are rising nearly four times faster than general food inflation. On top of that, many popular Easter eggs are smaller than before. This means you’re paying more but getting less chocolate.
But Easter doesn’t have to cost a lot. From knowing where to find the cheapest Easter eggs to spotting the best Easter egg deals, you can outsmart supermarket pricing, avoid overpaying, and still deliver those joyful moments come Easter Sunday. Let’s break it down, bite by bite, so you’re armed with every insight to snag the cheapest Easter eggs without sacrificing quality or fun.
What's in Savoo's Guide to Saving on Easter Eggs
- Why Easter Eggs have become so expensive
- What ‘best value’ actually means when buying Easter eggs
- Your 2026 Easter egg checklist
- Where to find the cheapest Easter eggs right now
- Online Easter egg savings
- Same Easter egg, different prices
- The best time to buy Easter eggs
- Smart Easter egg alternatives that cost less
- How to find the cheapest vegan Easter eggs
- The last word on Easter egg savings
- Easter egg frequently asked questions
Why Easter Eggs have become so expensive - the reality of Easter Egg pricing
Chocolate prices haven’t gone up by accident. Cocoa harvests have struggled in recent years, especially in West Africa, where most of the world’s cocoa is grown. This has affected the whole supply chain. Research by UN Trade & Development shows that between 2022 and 2024, global cocoa prices rose by more than 60%, leading manufacturers to make Easter eggs smaller.
The same pattern showed up in many supermarkets. Sky News reported that chocolate egg prices rose by about 14% at Tesco and by more than 50% at some other stores when measured by price per weight. Popular Easter eggs from brands like Cadbury, Terry’s, and Mars didn’t just get a little more expensive; some went up by as much as 50% or more per 100g.
The good news is that supermarkets compete hard for Easter shoppers, so you can often find big discounts on certain Easter chocolates if you know where to look.
What ‘best value’ actually means when buying Easter eggs
Supermarkets often try to attract shoppers with the biggest Easter egg boxes, shiny foil, or eggs featuring cartoon characters. But these features don’t guarantee the best value. When it comes to Easter eggs, value means getting the most chocolate for your money.
Easter eggs often come in oversized boxes with plastic inserts and hollow centres, making them look bigger than they are. A big, showy egg can actually have less chocolate than a plain one sitting on a few shelves below.
Your 2026 Easter egg checklist
Instead of guessing, run through this quick Easter egg checklist. It takes less than 30 seconds and can save you several pounds.
1 Check the weight first, not the box size
Don’t pay attention to the packaging. Focus on the weight in grams instead.
Easter eggs can be deceiving. Big boxes, plastic shapes, and fancy displays often make a small amount of chocolate seem like more. The important number is the weight printed in small letters near the bottom: 242g, 286g, 190g. That’s what counts.
As a rule. If two eggs cost the same, the heavier one usually gives you better value.
2 Look at the price per 100g
Most supermarket shelf labels now show the price per 100g. This removes branding, hype, and seasonal markups, so you can compare chocolate fairly.
As a general guide in today’s market:
- Under £1.50 per 100g = strong value for branded chocolate.
- £1.50-£2 per 100g = average.
- Over £2 per 100g = you’re paying for packaging or novelty.
3 Compare against a bag of Mini Eggs
A 1kg bag of mini eggs, especially when on sale, is often much cheaper per gram than big boxed eggs. It’s great for families, Easter hunts, or splitting into small treat bags.
Mini eggs let you avoid paying extra for Easter egg packaging. When you buy boxed eggs, some of the price goes toward cardboard inserts and fancy wrapping. With sharing bags, you only pay for the chocolate! If you’re shopping for several children, buying one big sharing bag and a small egg for each can save a lot of money without losing the fun.
4 Check for supermarket-specific deals
Using supermarket loyalty prices and choosing a heavier Easter egg can help you save real money.
Tesco Easter eggs - Check whether a Tesco Clubcard price applies.
Asda Easter eggs - Asda has everyday pricing, so its Cadbury Easter eggs are often competitive without requiring loyalty points.
Sainsbury’s Easter eggs - Sainsbury’s sometimes offer strong Nectar-driven chocolate multibuys.
5 Decide what value means for your household
The cheapest Easter eggs aren’t always the biggest. Sometimes, the best value Easter egg is:
- The egg that keeps siblings happy without overspending.
- The egg that avoids unnecessary plastic waste.
- The egg purchased early, before last-minute panic pricing kicks in.
Value isn’t just about money; it’s also about what works best for you.
6 Own-brand Easter eggs
Branded chocolate usually fills the Easter aisle, but own-brand eggs are often the cheapest options. They can also offer surprisingly good value. Aldi in particular is known for offering affordable Easter chocolates that are similar to popular brands. Every year, its seasonal selection features eggs with familiar flavours like caramel, honeycomb, and chocolate orange, usually at much lower prices than the big-name versions.
Own-brand chocolate eggs typically:
- Contain solid chocolate with minimal licensing costs.
- Avoid inflated character tie-ins.
- Offer competitive price-per-gram value.
In blind taste tests, many shoppers find it hard to tell the difference between branded and supermarket milk chocolate, especially when it’s hollow and wrapped in foil.
I’ve been caught out by character eggs, the ones tied to whatever film or TV my kids are into that week. They always look big and are right at eye level in the store, but they’re usually not the cheapest option. I’ve learned to flip the box over, check the weight, and compare it to a standard Cadbury egg or even a chocolate alternative that isn’t an egg. After all, once the egg is unwrapped on Easter Sunday morning, the packaging doesn’t matter anyway!
Where to find the cheapest Easter eggs right now
If saving money on Easter eggs were a sport, supermarkets would be the arena, and the best strategy is knowing which aisles to target first. Supermarkets dominate with around 85% of chocolate egg sales. But despite the monopoly, Easter egg pricing often varies wildly from shop to shop. A little shopping around goes a long way, as demonstrated by what I’ve found out.
Start your Easter egg hunt with budget supermarkets
Budget supermarkets like Aldi and Lidl often have the cheapest Easter eggs, especially smaller ones like Smarties or Maltesers eggs.
Research comparing the same chocolate eggs across UK shops found that discounters were often as cheap, or even cheaper than, the bigger supermarkets.
For example, Aldi has sold small Cadbury-licensed eggs for about £1.35, so it’s a great place to pick up basic Easter treats.
Big supermarkets have new deals every week
The main UK supermarkets all compete on Easter egg prices, but each one has its own approach:
Asda
- Asda often has very low base prices and rollback deals on large Easter eggs. Recently, large eggs, including some with mini eggs, were reduced to about £2.32.
- Asda also offers multi-buy deals, so you can save more if you buy several eggs at once.
Tesco
- Tesco’s Clubcard gives extra savings on selected eggs, sometimes lowering prices to about £1.35 for smaller branded eggs. While you’re at it, discover 10 Surprising Ways to Use Tesco Clubcard Vouchers.
- Bigger stores usually offer more choices in Easter egg sizes and flavours, from mini eggs for hunts to larger sharing eggs.
Sainsbury’s
- Nectar card offers often lower Easter egg prices, and multibuy deals can save you even more. For example, popular Cadbury eggs have been available for about £2 to £2.50 for Nectar members.
- A recent article in The Sun highlighted that Sainsbury’s cut a third off the price of selected large branded Easter eggs for Nectar card shoppers. Find out How to Get a Nectar Card with our free guide.
Learn How to Save Money on Your Groceries, including chocolate discounts with more expert advice from Savoo.
Smaller retailers and specialists
Discount chains like B&M and Iceland are also worth checking out:
- B&M has sometimes offered big discounts on large branded eggs. For example, they once sold a giant Cadbury Easter egg for about £5, while other shops charged £12 to £15. Stock can be limited, though.
- Iceland has multibuy deals on popular chocolate eggs like Nestlé and KitKat, and sometimes smaller eggs are as low as £1 each for a limited time.
These stores often offer in-store specials and quick markdowns that you might not find online. Walking through the seasonal aisle in person can help you spot some great deals.
Don’t overlook online Easter egg savings
You can still save money even when shopping online:
- Supermarkets show prices per kg or per 100g on their websites, so you can compare prices at home before going to the store.
- Use apps like Shopmium and CheckoutSmart to get cashback on certain chocolate products just by uploading your receipt.
- Supermarket loyalty schemes, such as Tesco Clubcard Prices, Sainsbury’s Nectar Prices, and Lidl Plus app offers, often give members special discounts on seasonal items like Easter eggs.
Where can I get online Easter Egg discounts?
From household-name supermarkets to specialist chocolate retailers, I’ve rounded up Savoo’s verified partners offering online Easter egg discounts right now. If you’re hunting for the cheapest Easter eggs without hopping from site to site, this is where you’ll find the best Easter eggs deals in one place.
Timing matters: Early and last-minute buys
Where you shop matters, but when you buy can be just as important.
- Early March - Many supermarkets launch their Easter ranges with introductory prices and loyalty-linked deals.
- 1-2 weeks before Easter - Prices can drop further as stores clear seasonal stock.
- In the last few days before Easter - Shops often put yellow stickers on leftover stock to make space for new items. These reduced eggs can be perfect for egg hunts or classroom gifts if you plan ahead.
This timing strategy works best if you’re open to different brands and sizes. You can get good chocolate for much less than the usual price.
Same Easter egg, different prices
The Cadbury Creme Egg Chocolate Easter Egg 190g is one of the UK’s most recognisable and popular Easter eggs. Even though it’s the same product, you might pay several pounds more or less depending on where you shop, if you use a loyalty card, or if delivery charges are added.
To help you find the best deal, the table below shows the current price of the 190g egg at six different retailers. When you’re looking for the cheapest Easter eggs, it’s important to consider the total cost, including any rewards or extras, not just the price on the shelf.
| Store | Size | Aditional Perks | Cost* |
|---|---|---|---|
| Cadbury Gifts Direct | 190g | Earn Chocolate Chunks rewards | £8 |
| Morrisons | 190g | More Card prices for members, free delivery on first order over £40 | £5 |
| Tesco | 190g | Clubcard discounts, frequent savings for new customers | £4.50 |
| Ocado | 190g | First order disounts | £4 |
| Sainsbury's | 190g | Earn Nectar points and enjoy Nectar prices on the app | £4.50 |
| Iceland | 190g | Free delivery over £40, new customer discounts | £4.50 |
The best time to buy Easter eggs
Timing your purchase is nearly as important as choosing where to shop. The best time to shop is usually 10 to 14 days before Easter. By then, stores like Tesco, Asda, and Sainsbury’s have their full seasonal selection, and loyalty deals or multibuys are widely available. This is when you’re most likely to get the best price per 100g without missing out on popular items.
If you shop too early, the best deals might not be available yet. If you wait until the last few days, you might find some yellow sticker discounts, but popular brands and character eggs are often already sold out.
Delay your Easter celebrations
If you don’t mind waiting, shopping for chocolate after Easter, starting on Easter Monday, can get you discounts of 50% or more. Supermarkets want to clear out chocolate eggs to make space for the next season’s products, like summer snacks or barbecue supplies. Something that cost £6 the week before can quickly drop to £3 or even less just because the holiday is over.
If you’re willing to store unopened eggs for baking, birthday treats, or even next year’s Easter egg hunt, this is an easy way to save money on chocolate without giving up quality.
Smart Easter egg alternatives that cost less
Easter eggs may be a tradition that brings back fond memories, but these days, they can be surprisingly pricey for what you get. If you’re looking at a £6-£12 price tag and wondering if there’s a smarter option, there is. And you don’t have to skip Easter to save money.
Often, the best value for Easter treats isn’t actually a chocolate egg. Here are some clever ways to keep the Easter fun while spending less.
Big chocolate bars beat hollow Easter eggs
With all the fancy seasonal packaging, it’s easy to overlook that a large chocolate bar usually costs less per gram than a boxed Easter egg.
For example, a 360g Dairy Milk bar often gives you much better value than a 190g to 250g Easter egg at the same price. You get solid chocolate instead of mostly air, and there’s a lot less packaging to throw away.
Wrap the bar in pastel tissue paper and add a ribbon. Most kids care more about the chocolate than its shape.
Enjoy greater value with Cadbury’s Mini Eggs
If you’re buying for several children or planning an Easter egg hunt, a 1kg bag of mini eggs can be one of the most affordable ways to get chocolate.
These bags usually cost less per 100g than most boxed eggs, and they go further. You can split them into small treat bags, reusable plastic eggs, or baskets. It feels like a lot, is flexible, and there’s hardly any extra packaging to deal with later.
Build your own Easter hampers
Pre-made Easter gift sets look great, but they’re usually not cheap. Instead, buy:
- A mid-priced branded egg.
- A few chocolate bars or mini treats.
- A small toy or craft item.
Put everything together in a basket or gift bag yourself. You decide how much to spend and what goes inside. Often, you’ll get more for your money than if you bought one fancy egg.
Add experience instead of expensive chocolate
Children rarely remember the exact size of their egg. They remember the hunt.
Instead of upgrading to a pricier character egg, consider a simple egg paired with a treasure-map style hunt, with clue cards hidden around the house and a golden egg prize at the end.
The money you save by choosing a £4 egg instead of a £10 novelty egg can cover the whole activity.
Non-chocolate Easter treats
If your kids already have plenty of sweets or are getting chocolate eggs from the grandparents, other options can be a nice change.
Small books, pyjamas, craft kits, or garden toys can cost less than some premium Easter eggs. A simple chocolate egg with a £3-£5 activity gift often feels more thoughtful and helps avoid the post-Easter sugar crash. Parents on Mumsnet discussing Easter gifts suggest home-made hot cross buns, painting real eggs, and using a mixture of chocolate and fruit on an egg hunt.
How to find the cheapest vegan Easter eggs
Vegan Easter eggs are no longer a niche option tucked away in a specialist aisle. Most big supermarkets now offer plant-based options right next to regular chocolate eggs, including dark chocolate and dairy-free choices made with oat or almond milk. Still, price can sometimes be an issue.
Vegan chocolate usually costs more per 100g than regular milk chocolate. This is often because it’s made in smaller batches and uses different ingredients. If you don’t compare prices, you might end up paying extra.
The same tips for buying regular Easter eggs also work for vegan ones:
- Start by checking the weight. Vegan eggs can be smaller, so looking at the price per 100g is especially important.
- Compare supermarket own-brand options. Stores like Tesco, Sainsbury’s, and Aldi often have their own plant-based eggs, which are usually much cheaper than specialist vegan brands.
- Check for loyalty discounts. Clubcard, Nectar, and app-only deals often include plant-based products, not just regular chocolate.
- Consider dark chocolate Easter eggs. Many high-cocoa dark chocolate options are naturally dairy-free and can be cheaper than branded vegan eggs.
If you’re buying for someone who avoids dairy, you can still find affordable choices without paying premium prices. Taking a moment to check labels and compare prices per gram really helps.
The last word on Easter egg savings
Buying the cheapest Easter eggs doesn’t take away from the magic of Easter. It just means you’re making smart budget choices. As a parent of two, I’ve learned that Easter memories aren’t about the most expensive egg. They come from the hunt, the laughter, the sugar rush, and the small traditions that make the day special for our family.
A well-chosen, affordable Easter egg can make kids just as happy as a fancy £10 one. This year, try to shop with both your head and your heart. Check out Savoo's Easter deals, look for loyalty prices, and think about chocolate alternatives to make Easter special while saving money.
Frequently Asked Questions
When is Easter?
Easter Sunday falls on a different date each year because it follows the lunar calendar, not a set date. It is celebrated on the first Sunday after the first full moon that comes after the spring equinox, which is around 21 March. In 2026, Easter Sunday will be on 5 April.
For reference:
- Good Friday will be on 3 April 2026.
- Easter Monday will be on 6 April 2026.
In the UK, Easter can take place on any date between 22 March and 25 April.
Since Easter’s date changes every year, supermarkets usually start selling Easter eggs in late January or early February. The best deals on Easter eggs are often available in March.
How do you make Easter eggs?
Making Easter eggs at home is easy with some melted chocolate and egg-shaped moulds. It’s often simpler than you might think and can save you money compared to buying fancy boxed eggs.
Basic method:
- Melt the chocolate - Choose good-quality chocolate, whether you prefer milk, dark, white, or vegan. Melt it slowly in a heatproof bowl over simmering water or use the microwave in short bursts.
- Coat the mould - Spoon the melted chocolate into a clean, dry egg mould. Gently tilt and turn the mould so the chocolate covers it evenly.
- Chill and repeat - Put the mould in the fridge for 10 to 15 minutes until the chocolate sets. For a thicker shell, add another layer of chocolate and chill it again.
- Unmould and assemble - Gently take the chocolate halves out of the moulds. Warm the edges a little on a warm plate, then press them together to seal the egg.
You can customise homemade Easter eggs with crushed mini eggs, honeycomb pieces, caramel drizzle, or dairy-free fillings for vegan versions.
What happens to unsold Easter eggs?
Right after Easter Sunday, supermarkets drop prices on leftover stock, often by 50% or more, to clear out seasonal items quickly. Most unsold Easter eggs are marked down and sold within a few days after Easter Monday.
If any stock is still left, retailers might send it to outlet or clearance stores, or donate it to charity.
Since Easter packaging is so seasonal, supermarkets try to sell chocolate eggs quickly instead of keeping them for next year. This makes the days after Easter a great time for bargain hunters to stock up.
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