The 24 Best Valentine's Day Gifts for 2026

Matt Pique

Written by Matt Piqué | 2 February 2026

Savoo’s Occasions & Gifts Expert, helping shoppers find thoughtful gifts without overspending





Thoughtful gift ideas for every kind of relationship and budget

As each Valentine’s Day rolls around, I’ve watched countless shoppers wrestle with gift shopping anxiety. Namely, overspending on Valentine’s flowers, second-guessing what jewellery a partner wants, or wondering whether a thoughtful message can compensate for your modest budget. According to a Mintel report, almost half of adults plan to buy a Valentine’s gift. Retail spending for Valentine’s Day regularly totals around £2.1 billion, and that’s before you factor in dinners, cards, or little extras.

What strikes me most is the pressure that comes with Valentine’s Day. The same report reveals that over half of UK shoppers admit to last-minute Valentine’s purchases blowing their budget. This is especially true for younger adults aged 16-34. There has also been a shift in what constitutes a Valentine’s Day gift. While romantic classics like roses and chocolates still top many lists, meaningful gifts and personalised experiences are becoming more popular, probably because they feel more authentic and memorable.

Whether you’re hunting for a Valentine’s gift for him, curating Valentine’s gifts for her, or squeezing in last-minute Valentine’s Day gifts with real impact, I’ve collected together some romantic gift ideas for Valentine's that balance tradition, ingenuity, luxury and affordability.


Pink present box with the Savoo logo on the tag

What's in Savoo's Guide to the Best Valentine's Day Gifts

  1. Affordable Valentine’s Day Gifts
  2. Unique Valentine’s Day Gifts
  3. Luxurious Valentine’s Day Gifts
  4. Traditional Valentine’s Day Gifts
  5. Valentine's Day Gift Mindsets
  6. Valentine’s Gifts for Her
  7. Valentine’s Gifts for Him
  8. Final Thoughts: Small Gestures, Real Impact
  9. Valentine's Day Frequently Asked Questions

Affordable Valentine’s Day Gifts

Valentine’s Day doesn’t have to be about big gestures and even bigger budgets. In fact, Finder.com research indicates that one in three UK shoppers deliberately sets a lower spending limit.

I’ve noticed that genuinely meaningful gifts tend to come from understanding the person, not how much they cost. You can spend under £20 on cheap Valentine's Day gifts and achieve a genuine, “Wow, you get me," much more effectively than with a £200 impulse buy. The most memorable presents are often those that reflect your partner's taste and personality.

Affordable Valentine’s gifts often carry a flourish of ingenuity that expensive items sometimes lack, and there are plenty of Valentine’s Day deals for 2026.

Personalised Things I Love About.... Print
Find Me a Gift
£9.99
Buy now
Date Night Couples Canvas Painting Kit
Menkind
£12
Buy now
Looking Good Gingham Compact Mirror
Oliver Bonas
£8.50
Buy now
Perfect Match Novelty Chocolates
Debenhams
£9.60
Buy now

Unique Valentine’s Day Gifts

At some point in a relationship, the usual gifts just don’t have the same effect. You already know what they like and what they’ve gotten before. You can also tell when a gift seems thoughtless. That’s often when people start searching for something new.

Truly romantic Valentine’s Day gifts usually come from noticing the little things, not just being creative. They’re based on details like a favourite poet, an inside joke, or a habit you haven’t celebrated with a gift before. These are the gifts that really stand out and show you’ve been paying attention long before Valentine’s Day arrived.

Choose something bespoke, experiential, or unexpected this February 14th.

Personalised 3D Photo Viewfinder
Amazon
£7.99
Buy now
Personalised Silver Heart Photo Locket
Very
£35
Buy now
LEGO Flowers in Watering Can
LEGO Shop
£24.99
Buy now
Murder Mystery Evening with 3 Course Meal for 2
Virgin Experience Days
£139
Buy now
Over the years, I’ve learned that the most memorable Valentine’s gifts are ones that reflect the small, everyday things my partner and I share. One Valentine’s Day, I gave her a framed map of the first place we took the kids on holiday together. Nothing expensive, but every time she passes it on the wall, she smiles. That kind of reaction matters more than any themed gift.
Matt Pique quote about his experience of gifting on Valentine's Day


Luxurious Valentine’s Day Gifts

Valentine’s Day is one of those rare times when a bit of luxury feels just right. Many people agree it’s the perfect moment to enjoy something special. For couples, especially parents, it’s often the one day each year when romance truly comes first.

The best luxury Valentine’s Day gifts add to the romance instead of taking attention away from it. Great options focus on craftsmanship, how they feel, and how long they last. Whether you choose a signature scent, a well-made piece of jewellery, or a special experience, the key is choosing something that feels truly special.

Luxurious Valentine’s Day gifts can feel special without going overboard. You can show your love in a memorable way without spending too much.

Tasseled Velvet Jewellery Box
NET-A-PORTER
£85
Buy now
Luxury Spa Day for 2 with Treatments & More
Red Letter Days
£150
Buy now
Brut NV Champagne with Personalised Tin
Selfridges & Co.
£75.99
Buy now
Personalised Initial & Birthstone Gold Necklace
Abbott Lyon
£89
Buy now

Traditional Valentine’s Day Gifts

Classic Valentine’s Day gifts are still popular for good reason. Valentine’s flowers, cards, jewellery, and spending time together all show affection in a simple, reliable way. If you pick them with care, especially with a few extra treats, they can have a real emotional impact.

The problem with traditional Valentine’s Day gifts is usually not the gift itself, but the lack of thought that goes into it. A bouquet bought in a rush feels very different from one you choose carefully. Interestingly, former royal gardener Jack Stooks says roses are actually one of the least reliable cut flowers. They don’t last long and are often kept in cold storage before Valentine’s Day to meet demand. Because of this, shoppers often pay more for flowers that are already past their best.

Valentine’s Day gifts mean the most when you make them personal and thoughtful, instead of just buying them out of habit.

Puppy Love Biscuit Tin Collection
Biscuiteers
£39.95
Buy now
Pink Roses Affection Hatbox
Appleyard Flowers
£54.99
Buy now
Personalised Milk Chocolate Lace Heart
Thorntons
£15
Buy now
Heart-Shaped Cheeses Box with Sticky Fig Relish
Pong Cheese
£32
Buy now
One year, I sent my partner roses like everyone else. But instead of the usual dozen red stems, I picked out twelve different seasonal blooms that represented moments from our relationship, one for each year we’ve been together. When she unpacked the arrangement, she laughed and started naming each memory we had tied to those flowers.
Matt Pique quote about his experience of gifting on Valentine's Day

Author Image


Valentine's Day gift mindsets infographic revealing five types of people that buy Valentine's gifts. The precise planner, the true romantic, the practical one, the last-minute hero, and the low-key partner


Valentine’s Gifts for Her

Years of buying Valentine’s gifts for my partner have taught me that listening is more important than just browsing for something vaguely suitable. She never wants the same thing twice. The gifts she’s liked most weren’t the priciest or fanciest, but the ones that showed I noticed what she truly enjoys, not what shops say she should want.

The best Valentine’s Day gifts for your wife or girlfriend show you know her personality, daily habits, and the little things she mentions in conversation. Whether the gift is comforting, a treat, useful, or quietly romantic depends on who she is.

I’ve picked out some thoughtful gifts, chosen with care, that show real love and understanding.

Valentine's Heart Espresso Cup, 100ml
John Lewis
£12
Buy now
Pink Hearts and Cherry Graphic T-Shirt
Next
£30
Buy now
Remington AS8930 AIRvive 2 in 1 Air Styler
Argos
£110
Buy now
Hydrate + Glow Moisture Surge Set
Clinique
£46
Buy now


Valentine’s Gifts for Him

If we’re being honest, most men don’t wake up counting down the days to Valentine’s Day. The event tends to sit somewhere between ‘nice idea’ and ‘hope I don’t mess this up.’ From my own experience, and plenty of conversations with other dads, the day itself isn’t the main event. Feeling appreciated is. Everything else is a bonus.

That doesn’t mean gifts don’t matter. Men are rarely hoping for something romantic or overly symbolic. More often, what resonates with most guys is a gift that feels useful and well-chosen, ideally paired with a bit of affection and a little time alone together.

Here are a few thoughtful ideas that match how most men see Valentine’s Day: relaxed, low-key, and fun.

Valentine’s ‘I Love You’ Pork Pie
Fortnum & Mason
£39.95
Buy now
Pot Noodle Mug and Spinning Fork
Robert Dyas
£12
Buy now
Personalised Football Shirt Cushion
The Gift Experience
£19.99
Buy now
King C. Beard Trimmer Pro Gold Set
Gillette
£50
Buy now


Final Thoughts: Small Gestures, Real Impact

Beyond our Valentine’s Day gift guide, the event isn’t just about giving physical gifts. Often, the most meaningful gestures don’t involve shopping at all. Cooking a favourite meal, spending an evening together without distractions, or making time for each other when life is busy can mean more than any present. And don’t overlook a heartfelt message in a Valentine’s Day card for real emotional impact.

Gifts are still important, but what people remember most is the effort behind them. Putting thought into it, showing care, and knowing what makes your partner feel special will make Valentine’s Day 2026 truly memorable. For further reading, take a look at how to have a romantic Valentine's Day on a budget blog.

*Product availability and prices mentioned in this guide are correct as of 1st February 2026.

Frequently Asked Questions

When is Valentine's Day?

Valentine’s Day takes place every year on 14 February. In the UK, it’s known as a day to celebrate love and relationships, often marked by exchanging cards, gifts, and flowers. Many couples also use it as an excuse to go out for a meal, plan a quiet night in, or book a short romantic break.

What should I write in a Valentine's Day card?

You don’t have to write a long or poetic message in a Valentine’s Day card for it to be meaningful. What matters most is that it sounds like you. Simple and honest words often feel more special than something too polished or copied.

A lot of people like to mention what they appreciate most about their partner, a favourite memory, or how their partner makes them feel every day. This could be as simple as saying thanks for their support, making you laugh, or just being someone you love spending time with. If you and your partner share a sense of humour, a funny line can work just as well as a romantic one.

Can I get a discount on Valentine's roses?

You can often find discounts on Valentine’s roses if you know where to look. Start by checking Valentine’s Day deals on Savoo. Here are a few more ways to save on roses for February 14th:

  • Many florists have lower prices or special deals if you order roses early. If you wait until the week of Valentine’s Day, prices are usually higher and there are fewer options.
  • Some supermarkets and online flower shops lower their prices on roses before the Valentine’s rush to clear out stock.
  • Mixed bouquets, seasonal flowers, or rose sprays can express the same feelings for less money. Retailers sometimes lower prices on these when classic roses are in high demand.
  • Independent florists may offer better-value packages or can create a bouquet that fits your budget if you ask. Their personal service often means you get fresher flowers as well.

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