Your Ultimate Guide to Amazon Prime Day Deals

Your ultimate guide to Amazon Prime Day deals 2025

Amazon Prime Day has become one of the most anticipated shopping events of the year, and in 2025, it's bigger than ever. Running for four whole days, this exclusive sale offers massive discounts across tech, home, fashion, groceries, and more. But there is a catch: the Amazon discounts are only for Prime members.

Think of Prime Day as Amazon's summer version of Black Friday, a time when savvy shoppers stock up, save big, and snag deals on everything from smart TVs and laptops to air fryers and household staples. But you'll need a plan to make the most of it because the sheer volume of Prime Day deals can feel overwhelming.

That's where this blog comes in. As a seasoned bargain-hunter, I'll take you through everything, like how to prepare, where to find the best Prime Day deals, and where the best Prime offers hide. Grab a cuppa; this is your definitive guide to what to expect from Amazon Prime Day 2025.

When is Amazon Prime Day?

Amazon Prime Day 2025 runs from 00:00 BST, Tuesday 8 July - 23:59 BST, Friday 11 July 2025. Traditionally a 48-hour sale, this year Amazon is extending the Prime savings across 4 days. The extended window gives Prime members more time (and more chances) to grab serious bargains across tech, home, beauty, fashion, toys, and so much more. It also makes it the longest Prime Day event yet.

Although Prime Day is billed as a 96-hour sale, early Prime Day offers, including Amazon device deals and gift card incentives, will start dropping in late June.

Who can get Prime Day deals?

Amazon Prime Day is an exclusive event, meaning not everyone gets a seat at the savings table. To access any of the Prime deals, from headline tech offers to household essentials, you'll need to be a Prime member. Prime membership starts from £8.99 a month or £95 per year, but new customers can sign up for a 30-day free trial.

A Prime membership isn't just your ticket to Prime Day. It unlocks a host of year-round benefits designed to add value far beyond the limited-time sale. Amazon Prime has tons of everyday perks, from free delivery and entertainment streaming to exclusive offers and early access to Lightning Deals.

What you get with a Prime membership

• Unlimited one-day delivery on millions of items.
• Same-day delivery in select UK postcodes.
• Amazon Fresh & Morrisons same-day groceries (subject to location).
• Prime Video – Access to TV series, films, and exclusive Amazon Originals.
• Amazon Music – 100 million songs ad-free (upgrade to Music Unlimited for more features).
• Prime Reading – Borrow eBooks, comics, and magazines.
• Amazon Photos – Unlimited full-resolution photo storage.
• Prime try before you buy – Try on fashion items before paying.
• Early access to Lightning Deals – 30-minute head start on time-limited offers.

Prime Student Members aged 18+ can enjoy a boosted six-month free trial, then just £4.49 a month, which is 50% off the standard rate. It includes all regular Prime perks plus occasional student-only offers.

“If you're not a member yet, sign up for the free trial just before Prime Day begins. You’ll unlock full access, benefit from delivery and streaming perks, and if you cancel before the 30 days are up, there’s no cost at all."

How to prepare for Amazon Prime Day

Now you’ve got your Prime membership sorted, it’s time to put together a solid game plan. Amazon Prime Day isn’t like a regular sale. It moves fast, stock runs low, and some of the best deals disappear within minutes. But with the right preparation, you can shop smarter and come away with everything you wanted (and maybe a few extras).

Here’s your step-by-step prep list to ensure you’re ready for Prime Day 2025:

Make a Wishlist in advance

Before the event kicks off, browse Amazon and add everything you might want to create a wishlist. This does two key things. You’ll get alerts when any of your saved items go on sale. It helps you focus on buying things you actually need or have planned for, so you don’t get swept away by impulse buys.

Set deal alerts on the Amazon app

Download or update the Amazon app on your phone and enable notifications. Use the 'Watch this Deal' feature on items you're eyeing. You’ll get a push notification the moment a deal goes live, giving you a critical edge, especially on lightning deals with limited stock.

Plan what to buy, and when

Different categories tend to peak at different times during Prime Day:

• Midnight to early morning: Big tech drops like TVs, laptops, and Amazon devices.
• Late morning to afternoon: Fashion, beauty, and kitchen appliances.
• Evening: Bulk household buys and groceries.

Set reminders or schedule short check-ins throughout the day so you don’t miss category-specific drops.

Top up an Amazon Gift card in advance

Amazon often runs promotions like “Top up £50, get £5 free" ahead of Prime Day. It’s essentially free money, and it also helps you set a spending limit. Topping up also means quicker checkout, because there is no need to enter card details while racing against the clock.

Use Alexa for voice-only deals

If you have an Echo device it's worth enabling Alexa shopping, because you just might get access to hidden discounts. Just say, “Alexa, what are my Prime Day deals?". Voice-exclusive offers often fly under the radar and can include limited-time bundles or extra savings.

Sign up for Subscribe & Save (then cancel if needed)

For products like cleaning supplies, pet food, and toiletries, you’ll often see bigger discounts when you use Subscribe & Save at Amazon. You can often save 5-15% extra on top of Prime Day discounts. Set up the subscription to get the deal, then cancel it immediately if you don’t want recurring orders.

Double-check your details

Make sure your delivery address, payment method, and phone number are up to date. It's surprising how often one small typo can delay dispatch or even cause a failed order. If you're not home during the day, consider using Amazon Hub Locker or a secure pickup point. Most Prime Day purchases are covered by Amazon’s 30-day return policy.

Tips for shopping the Prime Day Sale

Now the real fun begins. When Prime Day officially kicks off, deals can appear, sell out, and disappear in minutes, especially in popular categories like tech, gaming, fashion, and home appliances. To help you stay one step ahead, here are set of practical tips to help you maximise savings, avoid the panic scroll, and shop with confidence throughout the event.

Prime Day deals 2025: What to expect

With thousands of offers dropping over four days, knowing where to start your Prime Day shopping can be challenging. The good news? Many of the best deals follow a pattern. From tech and TVs to beauty, homeware, and groceries, certain categories almost always deliver big, and 2025 is shaping up to be no exception.

Whether you're after a large-screen TV upgrade or want to stock up on printer paper, knowing what to expect will help you focus your search and avoid wasting time on so-so deals.

Tech & electronics

Tech is one of the most sought-after categories during Amazon Prime Day, and for good reason. Other retailers like Currys and ao.com often synchronise their discounts, meaning big-name brands like Samsung, Apple, Lenovo, HP, Sony, and Logitech get heavily reduced pretty much everywhere.

Whether upgrading your laptop, hunting for smartphone deals, or levelling up your home office, this is one of the best times of year to buy tech at unbeatable prices. Just be aware the best Prime Day tech deals tend to go live early, and the biggest discounts often have limited quantities.

Amazon devices – The star attraction

Amazon’s own devices are a cornerstone of the Prime Day sale. From smart speakers and streaming sticks to home security systems and tablets, Amazon has built an ecosystem of gadgets designed to make everyday life easier, more connected, and surprisingly affordable.

Products like the Echo Dot, Fire Stick and Ring Doorbell offer value for money year-round, but it’s no exaggeration to say that some of the very best Prime Day discounts are found in the Amazon Devices category. Whether you’re building a smart home, upgrading your entertainment setup, or just looking for a dependable tablet for browsing and streaming, discounts of up to 60% make it a perfect time to buy.

Device family	Why it’s loved	Typical Prime Day discount	My 2025 pick
Echo & Alexa smart speakers	Hands‑free timers, radio, smart‑home control	40-60 % off bundles	Echo Pop twin‑pack for turning two rooms “smart" under £35
Fire TV Stick & Cube	4K streaming, Alexa voice remote, lightning‑fast interface	Up to 55 % off	Fire TV Stick 4K Max + 6 months Disney+ free
Fire Tablets	Kid‑proof cases, expandable storage, unbeatable price‑to‑spec	35-50 % off	Fire Max 11 — Amazon’s answer to the iPad for under £150
Kindle e‑readers	Glare‑free display, 10‑week battery, free cloud storage	25-45 % off	Kindle Paperwhite Signature Edition with wireless charging pad
Ring Video Doorbells & Cameras	DIY install, two‑way talk, advanced motion detection	30-45 % off bundles	Ring Battery Video Doorbell Plus + Chime pack
Blink & Eero (security & mesh Wi‑Fi)	Home coverage on a budget, easy app control	30-50 % off	Eero 6E three‑pack — whole‑home Wi‑Fi 6E for under £300

Some more tech highlights:

• Windows laptops from HP, ASUS, Lenovo. Mid-range models are often 25-40% off.
• Gaming laptops with RTX graphics reduced by £300-£500.
• Smartwatches like Fitbit, Samsung Galaxy Watch and Garmin models up to 30% off.
• Wireless earbuds from the likes of Sony, Beats and Jabra frequently drop below £100.
• Nintendo Switch with games like Mario Kart or Animal Crossing often bundled together.
• Noise-cancelling headphones from Sony, Bose and Beats often have £80-£120 off.
• OLED & QLED TVs from Samsung, LG, and Sony typically have discounts of £300-£1,000.

Home & Kitchen

Prime Day is also an excellent time to invest in your home. From smart kitchen gadgets to cleaning essentials and storage solutions, Amazon offers deep discounts on brands you actually want, especially Ninja, Shark, Le Creuset, Tefal and DeLonghi. Cordless vacuum cleaners are always popular buys during the Prime sale. Whether you're after a lightweight model for quick clean-ups or a high-capacity option for tackling pet hair and carpets, upgrade your floorcare tech for less!

Expected highlights:

• Ninja Air Fryers - Dual Zone and FlexDrawer models often £50-£100 off.
• De’Longhi bean-to-cup coffee machines regularly drop by 20-30%.
• Shark cordless vacuums and steam mops are typically 30-40% off.
• Smart lighting - Philips Hue starter kits with two bulbs and a Bridge for around £60.
• Home cleaning products, dishwasher tablets, laundry pods, and kitchen storage get steep reductions.

Fashion & beauty

While Prime Day is primarily known for discounts in other departments, fashion and beauty have become increasingly involved in the savings, offering some of the best-hidden gems across the entire sale. From activewear and everyday essentials to luxury beauty tools and skincare sets, refresh your wardrobe or vanity shelf without paying full price. The Prime Day sale is also the perfect opportunity to build an affordable capsule wardrobe affordable capsule wardrobe. Look out for big brands, fast-moving Lightning Deals, and plenty of last season steals with up to 60% off.

Expected highlights:

• Levi’s jeans, jackets and basics often 40-60% off.
• Crocs, Birkenstocks, and running shoes from New Balance regularly drop in price.
• Deals on sunglasses, belts, backpacks, and seasonal accessories.
• Up to £100 off ghd stylers, Remington dryers and Philips electric toothbrushes.
• Fragrance sets from brands like Calvin Klein, Hugo Boss, and Ariana Grande reduced by up to half price.
• Multi-product gift sets that often offer 30-50% better value than buying items separately. Learn more ways to save on beauty products with our guide.

My colleague Ruby Lizon-Walker, shares her experience of Prime Day.

“Last Prime Day I picked up a pair of Levi’s 501s for just £39, nearly half price. They’re one of those rare fashion buys that live up to the hype: classic fit, durable denim, and they go with everything. I also grabbed a ghd Platinum+ styler for £149, which was the lowest price I’d seen all year. Honestly, if you’re going to splurge on staple pieces or premium beauty tools, Prime Day is when to do it."

The best of the rest:

• Bulk-buy nappies, wipes, formula and baby toiletries. Often in cheaper multi-packs.
• Pet food discounts of up to 40% on Royal Canin, Whiskas, Pedigree, and Forthglade.
• Time-limited discounts of up to 60% on DVD, 4K and Blu-ray films and TV shows.
• Garden accessories like inflatable pools, hoses and BBQs reduced by up to 40%.
• Prime Video new-release rentals cut to 99p and entire series bundles under £10.

Life after Prime Day – More 2025 bargain hotspots

Just because Prime Day ends doesn’t mean the savings stop. In fact, for those who missed out, or want to plan ahead, the months following Prime Day offer some of the biggest shopping events of the year. The key is knowing what to expect and when. Each event has its own flavour: some are tech-heavy, others gift-focused, and many offer second chances on products that sold out during Prime Day.

Amazon Prime Big Deal Days - Mid-October (exact date TBC; ran 10–11 in Oct 2024). Essentially Prime Day 2.0, and ideal for early Christmas shopping. Last year saw discounts of up to 40% on fashion, gadgets, sports and more.

Amazon Black Friday deals - Friday 28 Nov. Massive up to 70% off amazon sale, particularly on tech, toys, and fashion. Expect Black Friday deals to start appearing in the week leading up to the actual day. It's an especially good time to get discounts on Apple tech. Find out more about Black Friday savings.

Cyber Monday - Monday 1 Dec. The traditional conclusion of Black Friday savings, discounts often reach their peak. Highlights from last year were 22% off Apple AirPods Pro 2 Wireless Earbuds and 20% off Xbox Series S 512GB (2024 version).

Christmas sale - Look out for up to 75% off Amazon last minute deals for Christmas. You will find daily deals on hampers, fragrances, and other last-minute presents. A Prime membership is especially handy for pre-Christmas delivery options.

Final thoughts – Don’t miss Amazon Prime Day

Have you been eyeing a new laptop, a wardrobe refresh, or just want to save a few quid on everyday bits? Prime Day is a great excuse to treat yourself. If you’re not already a Prime member, grab the Amazon free trial, set up a few deal alerts, jot down what you actually need, and be ready when the offers start flying in.

With four full days to explore, this year’s event promises more Prime offers than ever before. From using wish lists and deal alerts to understanding the best time to buy, you now have everything you need to navigate Prime Day with confidence.

You should also stay tuned to Savoo.co.uk for the latest money-saving deals and insights for Amazon. We’ll see you again for the next round of deals. Until then, happy saving!