50% Off

Up to 50% off Selected Sale Items at Glasses Direct

  • Supports Make-A-Wish® UK
20% Off

20% off Premium Designer at Glasses Direct

BTQ2
20% Off

20% off Premium Designer at Glasses Direct

20PD
33% Off

33% off orders at Glasses Direct

MSE3
20% Off

20% off 1 Item at Glasses Direct

HAVE
50% Off

50% off Lens orders over £100 at Glasses Direct

100L
25% Off

25% off Lenses with Frame orders at Glasses Direct

LENS
Top Tip

2 for £89 on Varifocal Glasses at Glasses Direct

2VF8
Top Tip

2 for £39 on Prescription Sunglasses at Glasses Direct

2SUN
£49 Off

£49 off Varifocal Lenses orders over £49 at Glasses Direct

GDVF
50% Off

Up to 50% off Glasses Direct Offers and Codes

  • Supports Make-A-Wish® UK
40% Off

40% off plus Free 2nd Pair on Frame orders over £49 at Glasses Direct

GLAS
15% Off

15% off Frame orders over £20 at Glasses Direct

GLAS
Free Delivery

Free Delivery on orders over £95 at Glasses Direct

  • Supports Make-A-Wish® UK
50% Off

50% off Glasses Direct Student Discount

  • Supports Make-A-Wish® UK
Top Tip

2 Pairs from £15 or 2 Designer Pairs from £35 with Glasses Direct's Newsletter Sign Up

  • Supports Make-A-Wish® UK
Top Tip

Free 120-Day Returns at Glasses Direct

  • Supports Make-A-Wish® UK
Top Tip

Free Second Pair at Glasses Direct

  • Supports Make-A-Wish® UK
£34 Off

Welcome Offer: Up to £34 off orders at Glasses Direct

  • Supports Make-A-Wish® UK
Multibuy Deal

2 for 1 on Glasses Direct Essential and Designer Frames

  • Supports Make-A-Wish® UK
Top Tip

Buy 1, Give 1 Programme at Glasses Direct

  • Supports Make-A-Wish® UK
Top Tip

£10 Gift Card When You Refer a Friend at Glasses Direct

  • Supports Make-A-Wish® UK

Popular Glasses Direct Discount Codes

Discount Last verified Redemptions
33% off orders at Glasses Direct 6 Nov, 2025 Used 286 Times
Up to 50% off Selected Sale Items at Glasses Direct 6 Nov, 2025 Used 96 Times
2 for £89 on Varifocal Glasses at Glasses Direct 6 Nov, 2025 Used 1,384 Times
£49 off Varifocal Lenses orders over £49 at Glasses Direct 6 Nov, 2025 Used 23 Times
20% off Premium Designer at Glasses Direct 6 Nov, 2025 Used 1,692 Times

Savoo - Discount Codes You Can Trust!

Pick a charity to donate for free as you save!

Choose from one of our featured charities below, or see all charities and we'll donate up to 2.5% of your order when you use a Glasses Direct deal!

Trial your glasses for free!

Buying the right glasses is an important decision, which is why Glasses Direct allows you to trial your four favourite frames for one week - free of cost - to make sure you make the right choice! You'll even get free returns for the ones you don't choose to keep, so trialling your glasses won't cost you a penny.

Don't forget to pick up a Glasses Direct discount code from Savoo to make even bigger and better savings on your order!

By Chelsea Alvarado, your Glasses Direct Money Saving Editor

Last checked 5 days ago

Today's top Glasses Direct discount codes

Total Offers 22
Voucher Codes 11
Best Discount 50% Off
Free Delivery Deals 1
Average Savings £99.74

Rate Glasses Direct

from 3 users

Contents

How to Save at Glasses Direct

Subscribe to the newsletter

Sign up to the Glasses Direct newsletter and receive exclusive offers and bespoke recommendations straight in your email inbox. Plus, your welcome offer lets you choose two pairs of glasses from just £15, or two pairs of Glasses Direct designer glasses from only £35.

Find the latest offers

Shop the Glasses Direct sale or find limited-time deals by clicking on the ‘Offers’ tab on the Glasses Direct website. With deals like free varifocal lenses or two for one offers, you’ll start saving in no time.

Spend £95 for free delivery

Say goodbye to delivery fees when you spend £95 or more at Glasses Direct. You’ll also get free Glasses Direct delivery when you’re trying out glasses with the home trial, or when you order from the Premium Designers range.

About Glasses Direct

Glasses Direct is the first stop for savvy internet shoppers looking for prescription eyewear, with a wide choice of frames available in different styles and prices.

Shop the biggest names in eyewear, including Mexx, Storm, and Just Cavalli, available at a fraction of the high street price, or shop simple non-designer frames in a huge range of styles.

Glasses Direct offers several different options for lenses, including bifocal, varifocal, blue light filtering, polarised and more. Opt for scratch-resistant coating to increase the longevity of your glasses even further! Whether you’re looking for an unpretentious pair of reading glasses or a bold pair of sunglasses for your trip abroad, find everything you need and more on the Glasses Direct website.

Similar Brands to Glasses Direct

View all brands

Popular Brands

View all brands

Glasses Direct Related Categories

View All Categories

Glasses Direct FAQs

ᐅ Where can I get a Glasses Direct discount code?

You'll find 22 Glasses Direct offers and codes here at Savoo! Save up to 50% with our highest deal, or get 50% off glasses with the current biggest discount code.

Have a read of the expert saving tips on our page to find out more ways to save, including how to get free delivery on your Glasses Direct order, how to get half priced glasses if you are a student, and how to get a discount as a new customer on your first order of two pairs of glasses.

With several new Glasses Direct discounts being released per month, you are certain to find a way to snag your next pair of glasses at a low price.

ᐅ Is there a Glasses Direct sale on?

Yes - check out the Glasses Direct 'Offers' page or check out the discount codes here at Savoo to see the latest promotions on glasses and sunglasses.

ᐅ Where can I get the biggest student discount on glasses?

Glasses Direct offers a massive 50% student discount on glasses, sunglasses and eye care. Redeem your half price Glasses Direct offer via UNiDAYS.

ᐅ Does Glasses Direct offer free delivery?

It is possible to get free delivery from Glasses Direct. Standard delivery within the UK usually costs £4.95. However, if you spend over £95 or shop from certain collections (such as the Premium Designers range), your delivery is completely free of charge.

ᐅ Does Glasses Direct offer free returns?

Yes! If your order isn't right, you can return it to Glasses Direct for free for 120 days after purchase.

ᐅ Is there an NHS discount at Glasses Direct?

Sadly, no. However, as an NHS worker you can still get a great deal on your Glasses Direct glasses by trying out your glasses with a home trial or by claiming your welcome offer.

ᐅ Does Glasses Direct do Black Friday deals?

While they are not explicitly labelled "Black Friday deals", Glasses Direct does offer big discounts during the month of November, as is likely to again in 2025. Discounts to expect based on previous deal data is 40% off orders, or from 25-45% off orders with a minimum spend.

Keep your eyes peeled from as early as a week before Black Friday week, since Glasses Direct Black Friday offers have been known to launch early in the month.

Even more ways to get a great price on glasses from Glasses Direct

Whether you’re looking for a new pair of designer sunglasses or you want some blue-violet filtering lenses, get the glasses you need without overspending with our money saving tips and tricks.

Young man wearing Glasses Direct men's glasses

Students get 50% off

Grab your glasses for just half the usual price with the Glasses Direct student discount. Simply log in to your validated UNiDAYS account and copy your discount code to redeem your exclusive offer.

Refer your friends, receive a £10 voucher

Refer a friend to Glasses Direct and they'll receive £35 off their first order. You'll also receive a £10 Amazon gift card when your friend places their order – and you’ll get this offer for every friend you refer. Sign up for the refer-a-friend scheme on the Glasses Direct website to get started.

Get your best fit on the first try without spending extra

If you already have a pair of glasses that fit perfectly and you want your new frames to feel the same, use the Glasses Direct Best Fit Machine to get your measurements right straight away and avoid overspending on the wrong frames. Check the Glasses Direct website for an explanation of how to find your measurements.

Free returns for 120 days

Return your Glasses Direct order completely free of charge for up to 120 days after purchase if you are not entirely happy. This is a great way to ensure you'll never waste money on glasses that are not quite right – just use the returns label included in your original order and make sure your glasses are in the same condition they came in.

How to redeem a Glasses Direct discount code

  1. Browse Savoo's Glasses Direct discount codes to find the one for you
  2. Click on the offer and copy the code from the pop-up window
  3. If there is no code, you’ll be directed to the relevant page on the website and your discount will be applied at checkout
  4. Follow the link to the Glasses Direct website to start shopping
  5. Once you're ready, click Your Basket
  6. Paste your code into the Promotion Code box and click Apply
  7. Complete checkout and enjoy your newly discounted purchase!

Screenshot of the Glasses Direct discount code box at checkout

Recently Expired Glasses Direct Discount Codes & Deals

BF50FREE
Black Friday Sale: Up to 50% off Frames at Glasses Direct
AFCW50
Cyber Week Deal: 60% off Lenses plus Up to 50% off Frames at Glasses Direct
AFGD15NOV
15% off Frames at Glasses Direct
AFGD40NOV
40% off Frames over £49 at Glasses Direct
AFCW40
Cyber Week Deal: Up to 40% off plus Free Delivery at Glasses Direct

Similar Voucher Codes and Deals