Sports Direct Black Friday Deals & Discount Codes

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By Ruby Lizon-Walker, your SPORTS DIRECT deal expert

Last checked a week ago

How to save money at Sports Direct this Black Friday

Save up to 70% off premium sports clothing and equipment on Black Friday and year-round in the Sports Direct sale

It’s no surprise that Sports Direct is a fan favourite for those who are serious about their sports. Stocking all the big brand names at affordable prices, savvy searchers can purchase all their sporting equipment in a one-stop shopping experience at an unmissable price point.

Frequently updated Sports Direct promo codes and a year-round sale section with discounts of up to 70%, shoppers will find both Sports Direct originals, men’s and women’s sportswear and sporting equipment of all kinds from ski boots to yoga mats.

Check out the Savoo page for Sports Direct Black Friday deals in 2021. You’ll find all the biggest discounts, as well as stackable voucher codes and top saving tips to ensure you’re getting the best deal possible this November.

How to save at Sports Direct on Black Friday

  • Sign up for the free newsletter to get the latest Sports Direct offers sent directly to your inbox. Never miss out on a sale or price drop again, and be the first to find out about Sports Direct’s Black Friday 2021 deals.
  • Check the blue banner at the top of the Sports Direct website to discover the biggest active discounts. No matter how many deals Sports Direct offers on Black Friday, you’ll be sure to never miss out on the best savings for your order.
  • Download the Sports Direct app for price notifications sent directly to your phone! Open the app, apply your discount, and checkout from the palm of your hand to beat the Black Friday rush.

Sports Direct Black Friday 2021 deals

Sports Direct has some of the most anticipated Black Friday deals, with huge savings on their own brands: Slazenger and Lonsdale, as well as popular luxe sporting brands Nike, Adidas, New Balance, Calvin Klein and more.

Last year, bargain hunters were treated to an enormous 20% off everything at Sports Direct. Black Friday 2021 is expected to be even more massive than 2020, boasting discounts on sports electronics, nutrition and wellbeing, and even gym equipment. Be the first to find out about Sports Direct Black Friday promo codes by visiting their website or checking back here on Savoo where new codes are updated daily.

Sports Direct is well known for its offers year-round, and Black Friday is no exception. Based on these previous promotions from Sports Direct for Black Friday and Cyber Monday, you can expect to make similar savings in 2021:

  • 20% off everything at Sports Direct
  • 80% off selected sportswear
  • 70% off selected footwear for men, women and children
  • £10 voucher for every £50 spent on anything at Sports Direct

Discover even more Black Friday deals from popular brands

More ways to save at Sports Direct

Keep an eye out for some of the biggest Sports Direct voucher codes on Savoo.

With hundreds of codes being updated daily, there’s no better way to be sure you’re getting the best deals out there.

Sports Direct offers a 10% student discount.

Simply log in to your Unidays account, type in Sports Direct and apply your unique code at checkout.

Check the clearance section.

Sports Direct outlet has discounts of up to 70% on both own brand and deluxe sportswear items. For an even bigger discount, take a trip to the Last Chance to Buy section where you’ll find items reduced by as much as 90%!

Best Sports Direct Black Friday deals

90% Off

Up to 90% off Mega Deals - SPORTS DIRECT Discount

70% Off

Up to 70% off Adidas - SPORTS DIRECT Discount

Sports Direct Black Friday FAQs

Does Sports Direct have a Black Friday sale?

Yes! In fact, Sports Direct often has some of the biggest deals on name-brand sportswear and equipment available on the market. In 2021, Black Friday is on November 26th, and Cyber Monday will take place on November 29th.

When does the Sports Direct Black Friday sale start?

While Black Friday 2021 officially begins on November 26th, Sports Direct will often begin offering discounts in anticipation of the Black Friday and Cyber Monday weekend. Check back with Savoo for the latest valid Sports Direct Black Friday discount codes and promotions as early as mid-November.

Does Sports Direct offer free delivery?

No, Sports Direct does not offer free delivery. However, shoppers looking for a deal can get a £5 with every £100 spend made using Click and Collect. Simply make your purchase online, find your local store using Sports Direct store locator, and pick up your order when it is ready after the Black Friday rush.

Why is my Sports Direct Black Friday code not working?

Check out the FAQs on Savoo’s Sports Direct page for some common troubleshooting tips. If you’re still having trouble, try contacting Sports Direct via email or their dedicated Webchat platform.